The Likeability Algorithm: How Trust Gets Manufactured Before You Notice
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The Likeability Algorithm: How Trust Gets Manufactured Before You Notice
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Trust is not something you give. It is something that gets taken, using documented mechanisms, before you have processed a single piece of evidence. Ben Cardall and Bob Pointer map the full architecture of manufactured likeability: the Halo Effect, affinity bias, the chameleon effect, the Liking Principle, and the mere exposure effect. Then they show you how to audit your own responses and spot engineered rapport in real interactions.
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