In this episode of Chat With Sean, I’m joined by Pam Aungst Cronin, a top SEO consultant with over 20 years of experience in e-commerce and digital marketing. Pam has been recognised as one of the leading women in SEO and is a passionate advocate for data-driven marketing strategies and practical approaches to AI search and brand visibility.

We explore how AI is transforming SEO, why brand authority is more important than ever, and how businesses can optimise their content for AI-powered search. Pam shares actionable insights on LLM audits, content consolidation, EEAT implementation, and practical ways to inject human experience and storytelling into content workflows to improve AI understanding.

Pam discusses:

- Why brand strength and authority are now critical for AI search

- How AI models interpret content and the importance of LLM audits

- Consolidating multiple pieces of content for better AI comprehension

- Injecting experience, storytelling, and unique insights into content

- Balancing AI-assisted content creation with authentic human expertise

Topics covered include:

- Measuring AI visibility and topical authority

- Conducting input-output audits for AI content and search evaluation

- Consolidating blog posts and guides for AI ingestion

- Ensuring human experience (the “E” in EEAT) is embedded in content

- Avoiding hallucinations and errors in AI search results

- Optimising brand representation across multiple digital channels

- Practical strategies for small and medium-sized businesses

- Preparing content for AI agents, MCP/UCP, and bot optimisation

- Tips on aligning content workflows with AI search behaviour

- How SEO, PR, and content teams can collaborate in an AI-first world

Connect with Pam: https://www.linkedin.com/in/pamaungst/

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