In this episode of Search With Sean, I’m joined by a panel of e-commerce SEO and digital marketing experts to discuss the biggest challenges facing online retailers today and how brands can adapt to a rapidly changing search landscape.

Joining me for this discussion are:

Dena Warren – https://www.linkedin.com/in/dena-warren-b44106139/

Daniel Brooks – https://www.linkedin.com/in/danielmbrooks/

Joshua Squires – https://www.linkedin.com/in/joshsquiresrva/

James Brockbank – https://www.linkedin.com/in/james-brockbank/

Dan Taylor – https://www.linkedin.com/in/danielrwtaylor/

The panel discuss:

- Attribution challenges and measurement in modern e-commerce

- How AI-driven search is reshaping product discovery

- Feed optimisation, schema, and product variants for AI visibility

- Personalisation, audience understanding, and brand reputation

- How small and large retailers can adapt in an AI-first world

- Aligning SEO, content, PR, and paid teams for maximum impact

Topics covered include:

- GA4, privacy changes, and the evolving nature of attribution

- AI search, agentic commerce, MCP/UCP, and emerging search trends

- Product feed optimisation and Merchant Centre considerations

- Product PR, digital PR, and editorial roundup strategies

- First-mover advantages for smaller retailers

- Measuring ROI and performance across multiple AI-driven touchpoints

- Preparing for AI agents and multi-channel discovery

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