Most roofing contractors think growth comes from more leads.

John Starry took a different approach.

In just three years, he built Steadfast Roofing into a $13 million company while earning nearly 800 Google reviews, creating a strong company culture, and building systems that support sustainable growth.

In this episode, John shares how his team generates referrals from every project, follows up with leads faster, creates a consistent customer experience, and tracks profitability as the company grows.

If you’re looking to grow your roofing company without creating more chaos, this episode is packed with practical lessons you can apply immediately.

• How John built a $13M roofing company in just three years
• How Steadfast Roofing earned nearly 800 Google reviews
• The review process that creates consistent 5-star customer experiences
• Why speed-to-lead is critical for converting expensive leads
• How to generate referrals from every job site
• The systems and processes that support sustainable growth
• How company culture impacts accountability and performance
• Why job costing and profitability tracking matter as you scale

00:00 Introduction

05:13 Starting Steadfast Roofing

08:36 Growing to $3.7M in Year One

12:00 Neighborhood Marketing and Referrals

13:42 How They Earned Nearly 800 Google Reviews

16:47 Lead Generation That Works

18:40 Speed-to-Lead and Follow-Up

23:39 Building a Website That Converts

25:40 Growing to $13M

30:45 Managing a Growing Sales Team

33:13 Building Company Culture

34:29 Production Systems and Communication

42:00 Job Costing and Profitability

47:24 Managing Growth and Cash Flow

51:32 Lessons Learned

53:19 Final Thoughts

SMA Support

Missed calls, poor follow-up, and stale estimates are costing roofing contractors thousands every month.

SMA Support provides trained virtual assistants, inside sales support, lead follow-up, CRM management, and administrative support built specifically for roofing companies.

Learn more:

https://theroofercoach.com/sma

ProLine

ProLine helps roofing contractors streamline operations, automate follow-up, improve communication, and gain visibility into every stage of the customer journey.

From lead management to production and reporting, ProLine helps contractors create the systems needed to scale.

Learn more:

https://theroofercoach.com/proline

The Roofer Coach

https://theroofercoach.com

Free Roofing Business Resources

https://theroofercoach.com/resources

Roofing Business Success Audit

https://theroofercoach.com/resources

CONNECT

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About The Roofer Show

The Roofer Show Podcast helps roofing contractors grow their businesses, make more money, and have more free time.

Hosted by Dave Sullivan, The Roofer Coach, the show shares practical advice on roofing sales, marketing, operations, leadership, and financial management.