Bill and Carole Ticer built B&C Landscaping in McKinney, Texas from the ground up. Bill started in 2001 with a mower and a pickup truck, and for nearly two decades they ran a tight, intentional operation under 1.2 million dollars in revenue. They were raising their kids, caring for aging parents, and choosing family over growth on purpose. In 2021, everything shifted.

In this episode, host Ron McCabe sits down with Bill and Carole to talk about what actually changed and what it cost them to change it. They get into the Nashville conference that lit the fire, joining Mark Bradley's Landscaper program, building out SOPs with AI, going from 15 commercial properties to 150, losing 12 long-tenured employees in a cultural reset, bringing their daughter Kimberly in to run marketing, and walking away from a 23-year client worth half a million dollars a year.

This is one of the most honest conversations on the show about what it looks like to grow a landscaping business the right way, not the fast way.

[0:00] Bill and Carol Ticer of B&C Landscaping

[2:13] Bill started in 1984 at Chem Lawn

[4:49] Why they stayed under 1.2M for years

[6:28] Nashville event changes their outlook

[13:37] Joining Landscaper with Mark Bradley

[17:06] Losing 12 employees in a culture reset

[25:11] AI-powered huddles and SOP systems

[41:02] Daughter Kimberly leads marketing growth

COMPANIES MENTIONED

B&C Landscaping, McKinney, Texas

Everbearing Services

Chem Lawn

Weather Matic

Landscaper (founded by Mark Bradley)

Harvest Group (Ed Laflamme)

Fox (Bill Bennett)

Disruptors (Justin White)

ChatGPT

WEBSITES MENTIONED

Landscape Business Growth Lab: landscapebusinessgrowth.com

Everbearing Services: mentioned as the host company

GUEST INFORMATION

Bill Ticer

Co-owner and operator of B&C Landscaping in McKinney, Texas. Bill began his career in the green industry in 1984 with Chem Lawn, spent roughly 12 years in the automotive industry, and returned to landscaping in 2001. He built the company from a single mower in the back of a pickup to a multi-million dollar operation serving residential and commercial clients across the Dallas-Fort Worth metroplex.

Carol Ticer

Co-owner of B&C Landscaping. Carol came from a corporate IT background and joined the business full-time in 2011. She brought a process-driven mindset to a company that had operated largely on informal systems, and she has led the operational and cultural changes including the introduction of SOPs, crew huddles, and accountability standards the business runs on today.