Why Your Marketing Automation Ignores Dark Social

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Why Your Marketing Automation Ignores Dark Social

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Lucas and Luna dive into dark social traffic—the 80% of sharing happening in private channels like WhatsApp, email, and Slack—and why most marketing automation completely misses it. They break down how Radware saw a 40% boost in attributed conversions by adding a dark-social layer to their analytics, and walk through the tactical fix: UTM-shy links, share-tracking pixels, and a simple onboarding pop-up. If your attribution says direct traffic is high, you're likely blind to dark social. This episode shows you how to surface it and what it means for your ROI. #DarkSocial #MarketingAutomation #MarTech #Attribution #B2BMarketing #Radware #UTMTracking #ShareAnalytics #DirectTraffic #PrivateSharing #WhatsApp #Slack #MarketingROI #DataBlindspots #FexingoBusiness #BusinessPodcast #MarketingOps #Marketing Keep every episode free: buymeacoffee.com/fexingo

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