How Patagonia Turned Customers Into Stewards

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How Patagonia Turned Customers Into Stewards

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Patagonia's business model isn't about selling more jackets, it's about selling jackets to people who keep them for decades. This episode unpacks the economics of durability: how Patagonia uses a lifetime repair guarantee, the 'Worn Wear' resale program, and direct advocacy to build customer loyalty that rivals any subscription. We walk through the numbers: repair volumes, resale margins, and what the 'Don't Buy This Jacket' campaign actually did for revenue. For founders and strategists wondering if 'sell less' can work, this is the blueprint. #Patagonia #BusinessModel #Sustainability #Durability #WornWear #RepairProgram #LifetimeGuarantee #CircularEconomy #SubstainableBusiness #RetailStrategy #CustomerLoyalty #BrandTrust #ClothingIndustry #OutdoorGear #YvonChouinard #SellLess #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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