The 1.7-Second Brand Pulse Method for Short-Form Video

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The 1.7-Second Brand Pulse Method for Short-Form Video

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Lucas and Luna dive into a pattern they've noticed across the highest-performing short-form brand videos: a recurring brand visual or logo appears every 1.7 seconds on average. They trace this to research by the video analytics platform Tubular Labs, which found that brand recall drops below 40% if the logo is absent for more than two seconds in a vertical video. Lucas walks through the 'Brand Pulse' technique used by brands like Liquid Death and Duolingo, where a logo, product shot, or signature color flashes at consistent intervals. Luna pushes back on whether it works for luxury brands, and they land on a nuanced take: the pulse rate depends on the viewer's baseline familiarity with the brand. The episode closes with a practical formula: for new brands, pulse every 1.2 seconds; for established brands, every 2 seconds is fine. #VideoMarketing #ShortFormVideo #BrandRecall #BrandPulse #TubularLabs #LiquidDeath #Duolingo #MarketingStrategy #VerticalVideo #LogoPlacement #ViewerRetention #AttentionSpan #LuxuryBranding #ContentStrategy #SocialMediaMarketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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