Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola cover art

Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola

Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola

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Riin Reinola is a brand and content strategist helping experts build visibility online without performing or pretending to be someone they are not. After 15 years working behind the scenes in tech marketing and branding, she decided to stop hiding and build a personal brand around her own story, perspective, relationship building, and a more human approach to content and online visibility. In this episode, Riin shares how losing a major client and a huge chunk of her business overnight pushed her to finally start showing up online for herself. Learn her approach to building trust on LinkedIn, finding clients through genuine relationships, and why your story, experiences, and vulnerabilities can become your biggest advantage when building a personal brand that truly stands out.Connect with Riin:https://linkly.link/2kztkhttps://linkly.link/2kztnTimestamps: 00:00 – Why relationships matter more than virality 01:24 – From invisible expert to personal brand 02:24 – Losing a major client overnight 03:24 – The identity crisis behind starting over 04:38 – Why perfection kills momentum 06:17 – The power of LinkedIn comments 07:18 – Why commenting beats posting 08:32 – Trust over virality 09:16 – Every opportunity came through comments 10:19 – Share value, don’t sell 11:46 – Why your story is your biggest advantage 14:03 – Showing up without performing 15:38 – Why vulnerable stories build trust 16:33 – Your experiences make you unique 17:10 – Bringing hobbies and passions into your brand 19:03 – Discover Unproduced: Conversations Beyond Success 19:41 – How to find your first clients 20:41 – Stop chasing clients 22:46 – Patience, consistency, and trust 24:24 – Starting a business with her sister 25:24 – Building a global business from Estonia 26:09 – Why Estonian sounds like a magical fairy language 26:35 – Why she doesn't believe in niching down 28:30 – Trust your identity, not the market 30:07 – Why you can't copy someone else's strategy 31:25 – Every piece of content needs a purpose 32:18 – Her framework for personal branding 34:34 – Her honest take on AI 35:03 – Why AI can't replace human stories 37:21 – The biggest advantage in 2026? Being human 39:22 – Creativity, running, and interviewing artists 42:42 – Where to find Riin online 43:20 – Launching her newsletter 44:21 – Stop waiting and just start Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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