Which Gap Is Yours?
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Which Gap Is Yours?
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You know there's a gap between your satisfied customers and the ones who actually talk. But *which* gap? In this episode, Alan walks through the three places a business gets stuck — the Messaging Gap (people never quite get what you're about), the Experience Gap (good work, but no moment that makes anyone talk), and the Story Gap (you have raving fans, but their stories live where no new customer can find them). The costly mistake is fixing the wrong one first. So you get the Five Questions — a two-minute, honest way to find the gap that's actually yours, before you spend a single weekend building.
This week's Small Action: Answer the Five Questions in writing, yes or no. Then notice the one you didn't want to answer — that flinch is pointing at your gap. Don't fix it yet. Just name it.
Resources mentioned:
- The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/
- Join the Attract Raving Fans community: https://attractravingfans.com/become-a-member/
Next week — Episode 6, "The Messaging Gap" — we close the first one, with a ten-minute fix called the Customer Mirror.