How IKEA Uses Augmented Reality to Sell Furniture

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How IKEA Uses Augmented Reality to Sell Furniture

Listen for free

View show details

In this episode of Marketing Made Simple, Lucas and Luna explore how IKEA uses augmented reality to transform the furniture shopping experience. Launched in 2017 with the IKEA Place app and updated through 2026, the tool allows customers to visualize products in their own homes before buying. Lucas breaks down the marketing strategy behind it: reducing purchase anxiety, lowering return rates, and driving in-store traffic. Luna shares data on how AR-powered brands see conversion rates increase by up to 94% compared to non-AR experiences. They discuss how the feature builds trust, the technical challenges like lighting and scaling, and what smaller brands can learn—like using AR for try-before-you-buy without building a full app. A practical look at how augmented reality is reshaping retail marketing, one virtual sofa at a time. #IKEA #AugmentedReality #ARMarketing #FurnitureRetail #RetailTech #ConversionRate #CustomerExperience #VisualCommerce #TryBeforeYouBuy #AppMarketing #BrandTrust #DigitalStrategy #MarketingMadeSimple #FexingoBusiness #BusinessPodcast #Marketing #Ecommerce #Innovation Keep every episode free: buymeacoffee.com/fexingo

No reviews yet