How Coca-Cola Lost Its Fizz and Found It Again

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How Coca-Cola Lost Its Fizz and Found It Again

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In 1985, Coca-Cola launched New Coke — widely considered one of the biggest branding blunders in history. But the story is far more interesting than a simple mistake. This episode digs into the real reasons behind the formula change: Pepsi's blind taste tests, the rise of Diet Coke, and Coca-Cola's secret plan to streamline production. We also explore how the backlash led to the return of Coca-Cola Classic, and how the company actually ended up stronger. Along the way, Lucas and Luna discuss what the episode teaches about brand equity, listening to customers, and the difference between a product attribute and a brand identity. A case study in how to turn a crisis into a long-term win. #CocaCola #NewCoke #Branding #BrandEquity #ConsumerBacklash #MarketingHistory #BusinessStrategy #ProductLaunch #CrisisManagement #BrandIdentity #Pepsi #BlindTasteTest #DietCoke #CustomerFeedback #Business #FexingoBusiness #BusinessPodcast #BuildingBrands Keep every episode free: buymeacoffee.com/fexingo

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