Are You Using OJ Simpson's Hype Machine?
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Are You Using OJ Simpson's Hype Machine?
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When OJ Simpson stood up at his arraignment in 1994 he didn't say "not guilty". He said "absolutely, 100 percent not guilty". Three extra words that mean nothing legally, because "not guilty" is a binary. You can't be more not guilty than not guilty. In this episode of How Words Work, Jack Fox breaks down why people add convincing language to their own statements when nobody has asked them to, why that hype always lands as weakness, and the one place where convincing language is genuinely useful. From OJ at his arraignment to your colleague in a meeting to the dating profile that protests too much, you'll learn how to spot the hype, what it's protecting, and how to remove it from your own speech so your words finally carry their own weight.
How Words Work is a weekly podcast with Jack Fox.
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