Why I'm Trademarking My Podcast NOW (Before Launch)

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Why I'm Trademarking My Podcast NOW (Before Launch)

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How much does it actually cost to trademark your business or podcast name? And should you even bother doing it yourself or hire someone to handle it for you? In this In The Trenches episode, I walk you through the exact process I just went through registering the trademark for this podcast in both the UK and the US. I break down the real costs, the differences between filing yourself versus using an attorney, why I chose to do the UK application myself and why I can't do the same for the US. If you're building a brand you plan to stick with long term, whether that's a podcast, YouTube channel or business name, this episode will save you from costly mistakes and give you a clear understanding of what trademark protection actually involves. You'll learn the difference between trademark classes, how to select the right terms for your application, what happens during the objection period and why protecting your brand now could save you thousands in legal fees later. I also share my own experience successfully challenging someone who tried to use one of my registered trademarks, proving why this process matters more than most people realize. Moving abroad or splitting time between countries? Roam Rule helps you track tax residency days, visa limits, Schengen stays and your travel record from iPhone: https://roamrule.com/download/bm Chapters 00:00:00 Introduction: Registering the Podcast Trademark 00:00:22 UK Trademark Application Submitted 00:01:12 US Trademark Requirements: Why You Need an Attorney 00:01:31 What's Next: Photos, Logo Design, and Episode Planning 00:02:00 Finding Help: Building a Podcast Team 00:02:09 Why Trademark Now? Protecting Your Brand Long-Term 00:02:58 Timeline and Expectations for Approval 00:03:10 How to File a UK Trademark Yourself 00:03:40 UK Trademark Costs: Class 41 for Podcasts and Videos 00:03:57 Using Trademark Filing Services: TurboTM Review 00:04:43 Real-World Experience: Successfully Challenging Trademark Infringement 00:05:09 Final Thoughts: DIY vs Professional Help Connect with Aaron Instagram: https://www.instagram.com/aaronhenray/ TikTok: https://www.tiktok.com/@aaronhenray Website: https://aaronhenriques.com/ © 2026 Handlr Media Ltd. All rights reserved. This content is for general information only and is not financial, legal, tax or professional advice. Some links may be affiliate or referral links, which means we may earn a commission at no extra cost to you. Full disclaimer: https://aaronhenriques.com/disclaimer

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