Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A self-described procrastinator who struggled hugely with confidence. Today she's opening her second studio.

In this episode, Ina sits down with Stacey Sherman of BarkHop Studio, a founding member of the Consistent Bookings Mastermind, for an honest client story. Stacey shares what actually shifted for her: how she found the confidence to back herself and negotiate, how she started taking consistent action instead of putting things off, and how she built marketing she can turn on and off, including the community events that now bring her whole town out. If you know the marketing you should be doing to grow your pet photography business but keep putting it off, this one's for you.

• You don't need more information, you need to see it made real. As a visual learner, what unlocked Stacey was seeing Ina's actual assets, not another abstract course.
• Your community events are marketing. Strut Your Mutt drew 400 people, 200 dogs and 30-plus vendors, and built partnerships that market her for free.
• A campaign doesn't have to be a big scary thing. Build it once, keep the assets, tweak and repeat.
• Confidence is the real product. From imposter syndrome to a second studio, a VA and 19 booked sessions. Her two words: motivation and confidence.
• Turn the marketing tap on and off. A repeatable system lets you switch it on for bookings and pause it when life needs you.

Look at the events you're already doing and write down which ones are actually marketing. Get next quarter's one repeatable event onto your calendar now, before you're scrambling to pull it together.

Stacey Sherman is the photographer behind BarkHop Studio, a studio pet photography business she has built over two and a half years. A former family photographer, she found her way to pet work through fostering and rescue, with a second studio on the way. She is a founding member of Ina's Consistent Bookings Mastermind.

Connect with Stacey

Website: http://barkhopstudio.com/

Instagram: http://instagram.com/barkhopstudio

Stacey's story is exactly what the Mastermind is built for. The Consistent Bookings Mastermind is open for enrolment: a group coaching container focused on implementation support to help you build your repeatable marketing system, with full support across pricing, sales and mindset. inajphotography.com.au/mastermind

Not ready yet? Start with the Free Consistent Bookings Audit: inajphotography.com/consistent-booking-audit

Join the free community on Skool

Drop a voice note or DM on Instagram (@inaj.thepetphotoceo), first name or anonymous.

Instagram: @inaj.thepetphotoceo · Email: ina@inajphotography.com · Mentoring & Coaching