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Building Successful Partner Channels

In the Software Industry

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Building Successful Partner Channels

By: Hans Peter Bech
Narrated by: Hans Peter Bech
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The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

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Business Development Business Development & Entrepreneurship International Business Technology Management Software Project Management
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