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Guerrilla P.R. Wired

Successful Publicity Campaigns On-Line, Off-line, and in Between

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Guerrilla P.R. Wired

By: Michael Levine
Narrated by: Lloyd James
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Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.©2002 Michael Levine (P)2002 Blackstone Audiobooks Career Success Marketing Marketing & Sales Sales & Selling Employment Career
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There's far too much emphasis on the technical detail of, for example, website design in this book and it was probably dated by the time it hit the shelves. Levine strictly tells us not to let any web page exceed 40kbytes including images, for example. Finding the gems of relevant information is difficult which is a pitty as it's well-read and there are undoubtedly loads of important tips I've missed when listening.

Get the original, it won't have dated as much

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