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It Happened in India

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It Happened in India

By: Biyani Kishore
Narrated by: Shantiraj
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Born in a middle-class trading family, Kishore Biyani started his career selling stonewashed fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyani's objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls and developing consumer brands to selling insurance, he is getting into every business where a customer spends money.©2007 Kishore Biyani (P)2017 Audible, Inc. Anthropology Economics Marketing & Sales Sales & Selling Marketing Business
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