Selling the Cow
The Five Pillars of Disruptive Thinking
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3 Months Free
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Offer ends on 15 July 2026 at 11:59 BST.
Selling the Cow
Narrated by:
Ron Garner
Buy Now for £7.46
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Narrated by:
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Ron Garner
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By:
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D.W. Small
Based on Graetz's model that strategic thinking is "to seek innovation and imagine new and very different futures that lead to redefining of strategy", Selling the Cow takes a look at the parable of Jack and the Beanstalk as the archetype for disruptive thinking. This book identifies five key principles found within this parable that are the cornerstone of disruptive thinking. By using metaphorical comparisons such as the unobserved history of why Jack and his mother were struggling in the first place, to the final outcome, Selling the Cow uses a novel concept to introduce the need for disruptive thinking in individuals and organizations.
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