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10x Talk

10x Talk

By: Joe Polish of Genius Network and Dan Sullivan of Strategic Coach
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10x Multipliers To Grow Your Business. Insights For An Ever Expanding System Of Increasing Cooperation & Creativity Among Unique Ability Achievers.Copyright 10xTalk.com Economics Marketing Marketing & Sales
Episodes
  • The Greater Game: Your 100x Blueprint for Exponential Growth, Freedom, and Legacy With Joe Polish, Dan Sullivan, and John Bowen - 10xTalk Episode #247

    The Greater Game: Your 100x Blueprint for Exponential Growth, Freedom, and Legacy With Joe Polish, Dan Sullivan, and John Bowen - 10xTalk Episode #247
    Jun 5 2026
    Joe Polish sits down with Strategic Coach Founder Dan Sullivan and The CEO of CEG Worldwide John Bowen to explore the research-backed framework behind their new book, The Greater Game — a 100x blueprint that reveals why only 5.4% of Entrepreneurs are playing a completely different game than everyone else. Together they unpack the shift from Founder-dependent businesses to scalable ecosystems, the finite-vs-infinite game divide, and why AI is less a technological revolution and more a cognitive one. Here's a glance at what you'll discover in this episode: The number that reveals whether you're winning or losing the only game that matters... and why 94.6% of Entrepreneurs are optimizing a game that's already coming to an end (you've probably already done 10x without calling it that — what you do next is the whole point)Dan Sullivan's quiet observation after 52 years and 7,000+ Entrepreneurs... the exact moment a successful person stops growing isn't failure — it's something far more seductive, and almost no one catches it in themselves (the first exercise he runs at Strategic Coach is designed to show you you've already crossed the line once)Joe typed a question into AI and got back the most brutal case study in modern business history... Blockbuster, Kodak, Borders, Toys "R" Us — and the one invisible shift every company on that list missed before it was too late (this isn't a technology story — it's a thinking story)Why John Bowen started three new companies on his 70th birthday... and the dashboard he and Dan built for roughly $2,000 that a top vendor quoted them $50,000 a year to provide (his tech team called after the first meeting and said "we'll just build it and give it to you tomorrow")The four-hour version of something that used to take Dan Sullivan four weeks... and what it reveals about the only AI upgrade that actually changes your trajectory (this isn't about using AI more — it's about using it in the right direction entirely)What Joe Polish teaches Genius Youth Members that no business school has ever covered... and why writing handwritten postcards in an age of AI might be the single highest-leverage thing you do this week (the killer app of 2026 is not what anyone is selling you) If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Show Notes: The Book: The Greater Game and the 5.4% Dan and John's new book — published by Hay House and instantly a #1 Amazon bestseller — grew out of a 25-year research partnership to study what separates the highest-performing Entrepreneurs from everyone else.Their research across 7,000+ Entrepreneurs found that 94.6% are still optimizing the game they're in — while only 5.4% are architecting a completely different one. The book maps out exactly what those 5.4% are doing.The book's central premise: "Every system that got you here is optimized for a game that's coming to an end." From 10x to 100x: Dan's Framework Dan has been coaching Entrepreneurs to 10x since the 1990s — starting with an exercise where he had Clients identify when they were one-tenth of where they are today. Everyone in his program had already done 10x without labeling it that way.When he challenged a Client who said they couldn't go 10x in three years, the Client responded they could do it in 15 — and then voluntarily suggested doing it again. That's when the 100x idea crystallized.Dan's thesis: give yourself a long enough time horizon, use AI as a genuine collaborator, and constant growth becomes the natural state — not the exception. The Four Levels of The Greater Game Level 1 — Foundation for Freedom: Vision, security, and financial confidence. Getting off the couch.Level 2 — Energy for Expansion: Motivation and IP development. Dan has built an extraordinary amount of intellectual property; John and Joe have too.Level 3 — Platform / Ecosystem: Moving from Founder-dependent to a scalable system. John's own company grew 58% while writing the book — by walking the talk of this level.Level 4 — Agency: Creating markets. Courage, commitment, and building an ecosystem where you're generating the category itself. Finite vs. Infinite: What the Game Shift Really Means Finite game: competing for market share, managing dependencies, staying indispensable personally, reacting to market pressure. Business value: 3–5x EBITDA.Infinite game: designing an ecosystem, multiplying unique genius through others, engineering your own absence, redefining the market. Business value: multiples that reflect systems, not the Founder.Joe's examples (finite → infinite): Blockbuster → Netflix, Kodak → Apple, Borders → Amazon, taxi companies → Uber, Toys "R" Us → Lego. The pattern: finite players optimize the current game; infinite players keep changing what the game is.Dan's real-world example: Paul Van Dyne came to Strategic Coach planning to retire at 65. He ...
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    1 hr and 11 mins
  • Master Your Time, Build Your Team, and Get More Done with Joe Polish and Dan Sullivan - 10xTalk Episode #246

    Master Your Time, Build Your Team, and Get More Done with Joe Polish and Dan Sullivan - 10xTalk Episode #246
    Mar 6 2026

    Joe Polish and Dan Sullivan go live to cut through the AI noise and deliver real value on unique ability, reclaiming your time, and staying front stage. Dan also shares his 85-day "Yesterday Creates Tomorrow" experiment and why it may be his most powerful personal breakthrough yet.

    Here's a glance at what you'll discover in this episode:

    • How Unique Ability is the center of your entrepreneurial system, and how to create a team that supports it so you can focus on what energizes you (instead of draining you).
    • Why most entrepreneurs are one-person shows...but how building a real company/team will set you free to focus on what you do best.
    • The 4 freedoms that Dan teaches, and how mastering them can change your life.
    • Why trying to get better at your weaknesses could be creating "really strong weaknesses", and what you can do instead.
    • The powerful shift that happened when Dan stopped working in his "office" and built his business around what he loves to do.
    • A simple, but powerful question you can ask yourself to avoid distractions and do less but achieve way more.
    • Why pain often drives behavior more than motivation, willpower, or discipline... and how you can turn it into your biggest advantage.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
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    1 hr and 23 mins
  • Create a Great Yesterday (A 10x Talk LIVE on Time, Ambition, and Staying Human in an AI World) with Joe Polish and Dan Sullivan - 10xTalk Episode #245

    Create a Great Yesterday (A 10x Talk LIVE on Time, Ambition, and Staying Human in an AI World) with Joe Polish and Dan Sullivan - 10xTalk Episode #245
    Jan 22 2026

    Joe Polish and Dan Sullivan kick off the new year with a powerful conversation on time, ambition, and how Entrepreneurs can stay calm, focused, and fulfilled in a rapidly changing world LIVE.

    From creating a "great yesterday" to redefining ambition, connection, and progress, this episode delivers practical wisdom for building a better business—and a better life.

    Here's a glance at what you'll discover in this episode:

    • The unexpected question Dan asks people that immediately changes how they think about their future, their health, and what actually matters.
    • A subtle shift in how Dan thinks about time which he says is helping him stay present and surprisingly calm, even as everything accelerates.
    • Why Dan believes most people misunderstand chaos, and how accepting a few uncomfortable truths can actually be stabilizing.
    • How AI changes what it means to think well, and why being human may become more valuable, not less.
    • A different way to think about ambition that challenges the idea that you eventually "run out of gas."
    • A single question that can interrupt overwhelm and open up options you weren't seeing before.
    • Why pain explains more human behavior than motivation, discipline, or willpower ever will.
    • Dan's personal definition of a well-lived life and why progress, contribution, and self-acceptance all matter.
    • Why we chose to do this conversation live and interactive instead of tightly produced and polished.

    If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.
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    1 hr and 43 mins
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