#249: Your Book Is Your Best Thought Leadership Tool | Tom Freiling
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#249: Your Book Is Your Best Thought Leadership Tool | Tom Freiling
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Publishing industry veteran Tom Freiling built three companies, generated over $100M in revenue, and helped authors sell millions of books. Now he's breaking down how entrepreneurs transform their expertise into authority-building assets that work around the clock.
If staying invisible is costing you clients, credibility, and growth, this episode changes that. Tom shares why a book is still the most powerful thought leadership platform available, how hybrid publishing lets busy founders skip the gatekeepers, and why the New York Times bestseller list is more vanity metric than business strategy.
You'll uncover: how to write directly to your ideal reader so your book sells itself, why 25-35% of nonfiction books are ghost-written and how to use that to your advantage, how a published book exponentially increases your search discoverability on Google and Amazon, and why breaking your big vision into smaller wins is the fastest path to playing big.