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Brilliantly Branded Podcast

Brilliantly Branded Podcast

By: María Lucia Romero
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Brilliantly Branded is a podcast for women who are ready to build something that matters. Where your story becomes your brand, and your brand becomes a seed for a better world. Every episode is a real conversation with Someone who rebuilt themselves, led against the odds, or built something from the truest part of who they are. Women , men and all genders. Leaders, entrepreneurs, artists, scientists, coaches, and people who simply had the courage to show up fully. Hosted by Maria Lucia Romero, a Colombian-born branding expert and community builder based in Luxembourg.María Lucia Romero Personal Development Personal Success
Episodes
  • 133 | How a Layoff Turned My Frustration Into a Brand for Women
    May 27 2026

    You have the stable career. The title, the salary, the clear path. And still, something keeps pulling at you. A small voice that says this is not it anymore.

    In this episode, Tine Van Camp shares how that pull turned into a decision. She spent seven years in the Big Four, became a mother twice, lived through a birth that scared her more than anything in her life, and then lost the job she had given everything to. Instead of rushing into the next role, she used those six months to build the thing she had wanted for years: Bonbeur, a rainwear brand made for women who want to feel good even when the weather is against them.


    This is a conversation about the moment you stop waiting for permission. About what it really takes to start something with two small kids at home. About confidence breaking and slowly coming back. And about turning a personal frustration into a product the world actually needs.


    What you will hear:

    How a traumatic birth changed the way Tine saw her career and her time

    What it really feels like to be slowly pushed out of a job after years of being the strong profile

    How she built discipline and structure from scratch as a new entrepreneur and mother

    Why she made Bonbeur for women specifically, and where the name came from

    The one word she would plant as a Seed for a Better World

    Guest: Tine Van Camp, founder of Bonbeur, rainwear for women.

    Host: María Lucia Romero.

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    36 mins
  • 132 The Woman Who Refused Every No. Cancer, Infertility, and the Brand Born From Both
    May 13 2026

    A story that become a brand. At 33, Irene Del Olmo went in for a routine checkup. She came out with two pieces of news that changed everything. A rare form of breast cancer. And the confirmation that becoming a mother would not be possible.

    What she did next is what this episode is about.

    In this conversation, Irene shares how she rebuilt her health from the inside out, spending years as her own testing ground, reading research, fine-tuning supplements, and refusing to accept impossible as a final answer. She tried fertility treatments across three countries. Nothing worked. Then, naturally, against every medical prediction, she fell pregnant. She miscarried. And three months later, fell pregnant again.

    Her daughter Theodora, a name that means gift from God, is now here. And so is Birtz Nutrition, the supplement brand Irene built from everything she learned.

    In this episode:

    • What it feels like to lose your identity after eight months of chemotherapy
    • How Irene used nutrition and supplementation to restore what the treatment took
    • The moment a doctor suggested she consider getting a dog instead
    • Why she went back to university to silence the imposter syndrome
    • What grit looks like when every expert has already told you no

    Irene is a former lawyer, founder of Birtz Nutrition, and a woman who built something real from the hardest chapter of her life.

    Find Irene and Birtz Nutrition at www.birtznutrition.com

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    47 mins
  • 131 | How Plant-Based Footwear Is changing the way we think about buying
    Apr 29 2026

    What if your shoes could be a vote for a different world?

    In this episode, María Lucia speaks with Stefan Woben, co-founder of NOOCH, a 100% plant-based footwear brand built around one question: What if Mother Earth was our CEO?

    Stefan and his co-founder Lotte have spent 13 years rethinking not just what a shoe is made of, but how a brand is financed, how products are ordered, how customers are kept close, and how honesty becomes the business model.

    You will hear how a visit to an eco-camp in Spain started everything.

    How anger, despair, and a glimmer of hope all arrived at the same time, and what they did with all of that.

    How they handled a key supplier going bankrupt.

    How over a thousand customers were waiting, with barely five cancellations, because Stefan and Lotte write emails from the heart.

    This is a story about a perfect sustainable brand. It is a story about what it really costs to build one, and why that cost feels worth it.

    Explore the brand at https://nooch.earth/

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    26 mins
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