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Concierge Medical Marketing Podcast

Concierge Medical Marketing Podcast

By: Steven Schwartz
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The Concierge Medical Marketing Podcast is dedicated to helping concierge medical and direct primary care practices enhance their digital marketing efforts and achieve greater online visibility. Hosted by Steven Schwartz, the podcast features expert interviews, practical advice, and actionable strategies tailored specifically for concierge medicine. Topics covered include search engine optimization (SEO), Google Business Profile optimization, AI marketing trends, social media marketing, online reputation management, and other digital marketing tactics designed to attract and retain patients.Steven Schwartz Economics Marketing Marketing & Sales
Episodes
  • Episode 53: From Insurance Burnout to DPC Success with Dr. Tami Singh
    Jul 2 2026

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Dr. Tami Singh of Aspire Health Direct Primary Care in Plantation, Florida, about her journey from growing up in New York and South Florida to attending Ross University in Dominica and completing residency at USF. Dr. Singh shares how she moved from physician-owned group practice into DPC after a hospital takeover introduced quotas and administrative burdens that made it harder to practice medicine the way she wanted, prompting her to launch her own membership practice in 2017 with support from her family. She discusses building her patient panel, now full at about 430 patients due to her mix of traditional primary care and functional medicine, adding a partner to help meet demand, and using transparent pricing, in-office support, and AI-assisted EMR tools to improve care. The conversation also covers practical marketing strategies like social media, reviews, chamber involvement, and walking around as a branded “billboard,” along with broader reflections on why DPC and concierge medicine help physicians avoid burnout and give patients more attentive, personalized care.Chapters00:00:24 - Introduction and Welcome 00:01:31 - Dr. Tami Singh’s Background and Education 00:04:20 - First Job, Hospital Takeover, and Discovery of DPC 00:07:31 - Partner, Growth, and Practice Expansion 00:09:41 - Benefits of Membership Medicine and Better Patient Care 00:12:19 - Panel Size and Practice Capacity 00:15:36 - Labs, Imaging, Medications, and Staffing 00:17:02 - Pricing Model and Functional Medicine Visits 00:19:36 - AI, EMR, and the DPC Community 00:21:17 - Marketing Advice: Social Proof, Community, and Reviews 00:25:45 - Tracking Marketing Results and Patient Lifetime Value 00:27:33 - Business Growth, Exit Planning, and Steven’s Story 00:31:58 - Advice for Physicians Considering Membership Medicine 00:34:04 - Closing Remarks and Farewell

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    36 mins
  • Episode 52: How Infrared Clothing Is Transforming Health, Recovery, and Sleep with Tim Brownstone
    May 29 2026

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Timothy Brownstone, CEO of Kymira, about the origins and science behind Kymira’s infrared-infused clothing, sleepwear, and bedding designed to support health, recovery, circulation, and sleep. Tim shares his background in science and sports, the university research that led him to develop the technology, and how he launched Kymira to bring the benefits to athletes, patients, and aging populations while navigating different regulatory claims across global markets. He explains how the products work at a biological level, cites peer-reviewed studies supporting benefits such as improved circulation, reduced soreness, faster wound healing, and better sleep, and discusses how medical practices can resell the products through in-office retail, affiliate links, or drop-shipping models. The conversation also covers Kymira’s marketing strategy, the importance of education and word of mouth, customer feedback and returns, and how the company is helping practitioners create an additional revenue stream while improving patient outcomes.00:00:00 - Introduction and Guest Welcome 00:01:43 - Tim Brownstone’s Backstory 00:02:33 - Education and Scientific Background 00:03:37 - Founding Kymira and the Third Path 00:06:58 - Kymira’s Medical and Athletic Impact 00:07:30 - Origin of the Kymira Name 00:08:47 - Clinical Benefits and Regulatory Differences 00:11:30 - How Kymira Technology Works 00:14:45 - Getting in Touch with Tim and Kymira 00:15:51 - How Medical Practitioners Can Resell Kymira 00:21:49 - Marketing Strategies for Kymira 00:28:51 - Kymira’s Affiliate Referral Program 00:30:47 - Return Policy and Product Guarantees 00:32:50 - Product Line Overview and Sleep Benefits 00:36:33 - Doubling Up with Sheets and Pajamas 00:38:06 - Future Distribution Ideas and Wrap-Up 00:39:24 - Helping Membership Medical Practices Grow 00:42:38 - Final Thoughts and Closing Remarks

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    45 mins
  • Episode 51: Transforming Health with Food as Medicine with Adam Southam
    Apr 9 2026

    In this episode of the Concierge Medical Marketing Podcast, host Steven Schwartz interviews Adam Southam, founder of Food for Health, who discusses the concept of using food as medicine to improve health outcomes. Adam shares his personal journey of health transformation through dietary changes and how this inspired him to create the GoNo app, which helps users make informed food choices based on their individual health conditions. The conversation also covers the app's functionality, its benefits for medical practitioners, and the potential for improving patient engagement and health outcomes.


    00:00 Introduction to Food as Medicine

    02:29 Adam's Journey: From Problem Child to Entrepreneur

    04:46 The Impact of Food on Health

    07:09 The GoNo App: Personalized Nutrition Guidance

    09:32 Understanding Efficacy and Clinical Evidence

    12:29 Behavioral Insights in Food Choices

    16:26 Collaboration with Concierge Doctors

    19:46 Monetizing Health: Revenue for Practices

    23:14 Patient Data and Privacy

    26:27 Conclusion and Future Directions


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    35 mins
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