In today’s episode of Content Design with Friends, we dive deep into the chaos and excitement of content design in the age of AI. With tools popping up every week, it’s hard to know what’s valuable and what’s just noise.

Jo and Jess from Ditto share their journey, highlighting the struggles of managing copy across different platforms and the importance of creating a unified source of truth. They discuss how AI is reshaping workflows, increasing the volume of content, and the need for content designers to adapt and thrive.

Curious about Ditto? Take a look: https://www.dittowords.com/

What’s it like leading localization efforts for some of the world’s most well-known companies?

In this episode of Content Design with Friends, Camila and Laura sit down with Stefania Russo, who leads the Internationalization Program at Expedia Group. Stefania dives into the impact of creating globally-minded and culturally-informed content strategies and the evolving challenges of localization today. She shares her takes on collaboration, designing for new markets, and how she sees AI changing the field now and in the near future.

Want to share your story? Have a top you’d like us to cover? Email us at cdwithfriends@gmail.com.

In this episode, Camila and Laura invite Dean Robertson, Senior Content Design Manager at Expedia Group, to talk about the integration of AI in content design, the importance of maintaining ethical standards, and the irreplaceable human elements in content creation.

Dean shares practical applications of AI in his work, emphasizing the need for collaboration and critical thinking in leveraging genAI effectively.

Want to share your story? Have a topic you'd like us to cover? Email us at cdwithfriends@gmail.com.