Danny Mac from International Brawling Championship joins the Australian MMA Podcast ahead of IBC’s July 15 show in Southport, Queensland.

We talk about the rise of IBC, why MMA and boxing athletes are crossing over, the role of entertainment in combat sports, fighter contracts, building the brand, Aaron Tau joining the card, Isaac Hardman, the diamond, production standards and what makes IBC different from traditional MMA and boxing.

IBC has quickly become one of the most talked-about combat sports promotions in Australia, mixing stand-up fighting, big personalities and a fan-first approach.

Watch the full interview with Danny Mac as he explains where IBC is heading next.

Timecodes

00:00 - Intro
01:10 - What IBC is and why MMA fans are watching
03:05 - Danny Mac on IBC’s fourth show
04:20 - Matching entertaining fights
05:40 - Do wins and losses matter in IBC?07:05 - Getting bigger names as IBC grows08:35 - Isaac Hardman and finding the face of IBC10:20 - Gyms starting to train specifically for IBC11:45 - Scaling IBC across Australia and overseas13:00 - What has changed since the last event14:10 - Fighter contracts and building the brand16:00 - Rewarding effort over results17:25 - Watching MMA and boxing for future IBC fighters19:00 - Why MMA fighters are interested in IBC20:15 - The diamond and creating viral moments21:25 - Aaron Tau joining the IBC card22:40 - July 15 show details and production23:25 - Why fans should watch IBC

For more visit: www.australianmma.com.au