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Disconnected

Disconnected

By: Jag Sharma
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Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had on shaping our world in a new direction. This podcast is all about making you aware - giving you the insight, a look behind the giant tech curtain - and allowing you to make your own fully-informed decisions on how you strategically play (or don’t play) their game. This is not about advocating for going dark or deleting your accounts, this is about looking under the hood and getting more informed about what’s really happening to us on a societal level as result of our tech driven lives. I’ll be producing a new episode regularly, so be sure to subscribe to receive a notification for a new release - you can also follow me on either Instagram (@jagsharma) or add me on LinkedIn, where I’ll be conducting debates and social experiments from the discussions within the episodes. I’d love for you to join the conversation and share your thoughts and opinions on how social media and technology is influencing our lives.© 2026 Disconnected Economics Marketing Marketing & Sales Social Sciences
Episodes
  • IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114

    IKEA’s $1.4bn AI Experiment & The Cost of Avoiding Accountability with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #114
    Jun 10 2026

    IKEA uses an AI chatbot to automate nearly half of its customer service inquiries - you’d expect that to mean layoffs… not promotions.

    They’ve retrained 8,500 workers into higher‑value roles instead of cutting headcount. Could this become the new blueprint in a society scared for our livelihoods?

    Jag, Jen, Jason and Matt dive into this on Disconnected this week, where we also tackle Meta’s accountability issues (and the monumental cost of avoiding it), plus the widespread community pushback on data centres.

    This episode of Disconnected covers:

    • Human‑First AI vs Headcount Cuts
    • Leadership Choices as the Real AI Variable
    • Accountability, Social Media, and Youth Mental Health
    • The Physical Backlash to an Invisible Technology
    • Trust as AI’s Next Bottleneck

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    55 mins
  • Terminators are REAL, Your Car is Spying on You & Google Goes Ambient with Jason Kapadia, Matt Webster and Jag Sharma #113

    Terminators are REAL, Your Car is Spying on You & Google Goes Ambient with Jason Kapadia, Matt Webster and Jag Sharma #113
    May 27 2026

    Cars, glasses, maps, even humanoid cops – the tools around us are quietly turning into an environment that watches, profiles, and nudges us.

    In this week’s Disconnected we trace a shift in the world which no longer serves you, but spies on your every move. From Google’s ambient AI and car-cam reconnaissance to China’s combat-ready robots, what’s really left of privacy, agency, and work when the machines are an irreversible part of our infrastructure?

    This episode of Disconnected covers:

    • Cars becoming lucrative data-farming platforms
    • Surveillance normalised through convenience and small print
    • AI shifting from a tool to an ambient layer of everyday life
    • Embodied AI and humanoid robots entering the public realm

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    1 hr and 3 mins
  • Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #112

    Unhinged Recruitment and Meta’s $145bn Bet on AI with Jag Sharma, Jen Campbell, Jason Kapadia and Matt Webster #112
    May 13 2026

    Could you beat Claude if your next job was on the line?

    We’re in a strange new reality where AI writes your CV, screens your application, interviews you, and now expects you to beat it just to get a human on the phone.

    Jag and the team unpack how recruitment is turning into an arms race between machines, Meta’s push to normalise AI-generated content, and what its $145 billion AI bet means for creativity and culture.

    This episode of Disconnected covers:

    • AI Eating the Hiring Funnel
    • Humans vs AI Benchmarks
    • Where AI Belongs in Recruitment, and Where It Doesn’t
    • Meta’s $145B Bet, AI Creator Labels and Trust in Social Feeds

    Jag Sharma:
    https://www.linkedin.com/in/jagsharma
    https://www.instagram.com/jagsharma/

    Jen Campbell:
    https://www.linkedin.com/in/jennifer-m-campbell/

    Jason Kapadia:
    https://www.linkedin.com/in/jasonkapadia/
    https://www.instagram.com/jasonkapadia/

    Felina Tan:
    https://www.linkedin.com/in/felinagabrielletan/

    Matt Webster:
    https://www.linkedin.com/in/mattwwebster/
    Show More Show Less
    46 mins
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