• Creating Special Editions for Your Book
    Jun 4 2026

    In this episode, AJ and Mike talk about all things special editions and why they might just increase your audience engagement. Special editions are dominated by fiction books, but why not non-fiction? AJ and Mike weigh the pros and cons and why polling your fanbase first is always the best strategy.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Rise of the You-prenuer, by Chris Ducker

    Different is Better than Better, Sally Hogshead

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    40 mins
  • AI is the Kiss of Death for Authors
    May 28 2026

    In this episode, AJ and Mike debate whether AI causes intellectual atrophy or is a potential augmentation tool for authors. AJ brings up both the loss of creativity and the ethical issues of AI’s training data. Mike argues that can be helpful with tools such as transcription and summarization. This is an episode you do not want to miss.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    AJ's Summer Camp

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    59 mins
  • Grifters
    May 21 2026

    In this episode, Mike and AJ address the stinky 800-pound gorilla rummaging through your pockets: the grifter authors. In this audience-inspired episode, they’ll share how authors can come across with authenticity and deliver on their book’s promise and not be the type of author who’s just looking to make a buck? In this world of easy money grabs, learn how to be an author who delivers. This is one you won’t want to miss!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.

    Books/Resources Mentioned:

    High Agency Human, by Vickie Lanthier

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    56 mins
  • Two Ways to Make Progress This Summer
    May 14 2026

    In this episode, AJ and Mike lay the groundwork for summer progress on your must-reads. Bonus, they don’t require you to actually open your manuscript and type! This hour, listeners will learn how to gather and bank information from their ideal readers at a time when many of us are taking vacations or otherwise struggling to stay super-focused on our manuscripts.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    AJ’s (free!) Summer Camp sign-up

    People Can’t Drive You Crazy if You Don’t Give Them the Keys, by Dr. Mike Bechtle

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    43 mins
  • How to Get Over Big Nerves
    May 7 2026

    In this episode, Mike and AJ address feeling nervous about the book, either nervous that they don’t have the authority to write on it, to worries it could flop. (And all the other elements to book writing that can stymie an author!) Our duo shares the things that give them pause or outright nail-biting worry because surprise! Even successful authors have worries. But for this hour, Mike and AJ will calm those fears with tips and tricks they use to keep moving forward.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    “A Writer’s Worst Fear,” by Jane Friedman

    Fearless Writing, by William Kenower

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    42 mins
  • ROI on Writing a Book
    Apr 30 2026

    In this episode, AJ and Mike discuss a question they hear from new authors often: What’s the ROI (return on investment) in writing a book? They each define what they believe the key point is with different points of view on how to achieve that result. Should authors treat their book like a business proposition or a bonus to their business? Tune in to hear it from our dynamic duo to find out!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    World Famous, by David Tyreman

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    58 mins
  • Twelve Hour Launch Day
    Apr 23 2026

    In this episode, Mike walks AJ through THE MONEY HABIT’s launch day, a whopping twelve hours of special guests, marketing ideas, and more. Not even technical glitches could stop the show! Well, they did, but they got everything back on track quickly, due to Mike’s intrepid team behind the scenes. Listeners will learn the tech used, how the parade of authors and guests was managed, and ultimately if Mike thought it was worthwhile.

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    58 mins
  • Bulk Buys Debrief
    Apr 16 2026

    In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!

    Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.

    Books/Resources Mentioned:

    Path to the Main Stage, with Li Hayes

    Connect with AJ & Mike:

    AJ Harper, website

    Write A Must-Read

    Free resources

    AJ’s Socials:

    Facebook

    LinkedIn

    Mike Michalowicz, website

    All books


    Mike’s Socials:

    IG

    FB

    LinkedIn

    Show More Show Less
    44 mins