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Entrepreneur School (In the AI Era)

Entrepreneur School (In the AI Era)

By: Kelly Sinclair
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Entrepreneur School in the AI Era is a podcast for experienced business owners who’ve already built something meaningful and are now figuring out how to work in a world where AI is suddenly everywhere. Hosted by Kelly Sinclair, award-winning marketer turned AI platform co-founder, the show explores how to integrate AI in practical, human-centred ways without sounding like a robot, losing touch with your unique gifts, or dismantling the business you’ve already built. Kelly originally adopted AI to elevate her work in marketing and visibility but quickly realized it was reshaping far more than she ever expected, ultimately transforming her entire business. This podcast is about navigating that reality together. Because AI isn’t a one-time upgrade. It’s an ongoing shift, and there’s both a right way and a very wrong way to use these tools. Expect strategic conversations, AI-forward guest spotlights, and honest perspectives on how to evolve with intention, protect what matters, and stay grounded as the way we work continues to change.Copyright 2026 Kelly Sinclair Economics Leadership Management & Leadership Marketing Marketing & Sales Parenting & Families Relationships
Episodes
  • What Happens When You Train AI on Your IP

    What Happens When You Train AI on Your IP
    Jun 9 2026
    Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70--------------------------------------------------------------------------------------------------------------------What if the thing blocking your clients from getting results could be solved by AI—without replacing your expertise?I sat down with Dr. Michelle Mazur, our very first wAIv beta client, to talk about how she's embedding AI tools directly into her Expert Up Club—and why it's completely transforming how fast her clients get results.This is about building expert-backed AI that actually reflects your frameworks, your methodology, and your years of experience so your clients can move faster and you can coach at a higher level.If you've been wondering whether AI has a place in your coaching, consulting, or course business, this conversation will show you exactly how to think about it.WHAT YOU'LL LEARN IN THIS EPISODEWhy voice-of-customer research used to be Michelle's biggest client blocker—and how AI removed that obstacle completelyThe difference between "limping along with AI" and building expert-backed AI tools that actually deliver resultsHow Michelle went from 6-session messaging sprints to 3 sessions using her bot squad, MoxieWhy AI is rewarding real expertise over influencer marketing—and what that means for your businessMichelle's advice for experts who want to start building bots: start with one pain point your clients always get stuck onWHY THIS EPISODE MATTERSIf you're a coach, consultant, or course creator, you've probably noticed:Your clients are already using AIThey're getting mediocre, generic resultsYou have frameworks, but your clients struggle to apply themYou're spending time teaching how to do things instead of refining strategyMichelle is solving this by building AI tools trained on her methodology—so her clients get expert-level support without her doing all the heavy lifting.And here's the thing: this isn't taking away from her expertise. It's amplifying it.She's now able to coach at a higher level, offer tiered pricing, compress timelines, and create stickiness in her business ecosystem. Her clients are getting faster results. And she's building on infrastructure that's protected, not just handing out prompts that anyone could copy.This is what I call expert-backed AI—and it's the future of how knowledge-based businesses will stay competitive and valuable.>>Connect with MichelleGet your free messaging reality checkCheck out the Expert Up ClubMichelle on Instagram>>Introducing wAIvThis episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.Head to https://waiv-ai.com to get on the list.>>Your Next Steps:🤖See what an AI tool built on your expertise actually looks like. Explore wAIv🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™ Follow our new Instagram account @joinwaiv>>Thanks for Listening!If you enjoyed this episode, please help us share it by:⭐ Following the show—this helps you stay updated and supports us!⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.--------------------------Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!
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    44 mins
  • Two Skills That Actually Matter With AI

    Two Skills That Actually Matter With AI
    Jun 2 2026

    Join us for the Blueprint to Bot Workshop June 17. Save $70 with coupon: PODCAST70

    --------------------------------------------------------------------------------------------------------------------

    Here's the thing nobody's telling you: being good at AI has nothing to do with being technical.

    I know, I know—you've been spiraling thinking you need to learn to code or become some kind of tech wizard. But the real skills that make AI work? They're human skills. And you probably already have them.

    In this episode, I'm breaking down the two critical abilities that separate people who get mediocre results from AI and people who build bot squads that actually work and make money.

    Spoiler: it's not about prompt engineering or knowing Python. It's about communication and systems thinking.

    I'm sharing what I've learned as co-founder of an AI tech company (pause for dramatic reflection), how I've been using Airtable to finally organize my entire podcast guest pipeline, and why your messy Google Drive full of random screenshots from 2019 is absolutely wrecking your AI outputs.

    Plus, I'm walking you through a real example of how I built a marketing strategy for Wave's next beta phase—and how that one document became the single source of truth for an entire bot squad that writes emails, creates social content, and scripts podcasts.

    If you've ever felt like AI just "doesn't get you," this episode will show you exactly why—and what to do about it.

    You'll learn:

    • Why communication (not coding) is the #1 skill for getting great AI results
    • The difference between tasks that need AI and tasks that need a human
    • Why I finally started using Airtable in 2026 (and how it changed everything)
    • How to think in systems so you can build bot squads that work for multiple clients
    • The framework for any bot squad

    >>Introducing wAIv

    This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology.

    wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before.

    We're currently rolling out in beta, and you can join the waitlist now to access our AI Tool Launch Playbook, which walks you through exactly how to start thinking about your first Bot Squad—what to put in it, what it will solve for your clients, what to name it, and exactly how to build it.

    Head to https://waiv-ai.com to get on the list.

    >>Your Next Steps:

    🤖See what an AI tool built on your expertise actually looks like. Explore wAIv

    🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

    Follow our new Instagram account @joinwaiv

    >>Thanks for Listening!
    • If you enjoyed this episode, please help us share it by:
    • ⭐ Following the show—this helps you stay updated and supports us!
    • ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

    Show More Show Less
    22 mins
  • Free Info Is Dead (Here’s What Replaces It)

    Free Info Is Dead (Here’s What Replaces It)
    May 26 2026

    I was working with my AI this week when it dropped this line on me: "Free information has less currency now. The value is in interpretation, filtering, proprietary frameworks, and access—not knowledge itself."

    I literally stopped. I thought, "OMG. I need to do an entire episode on this."

    Because this is real: information scarcity is gone. Lead magnets now compete with instant AI answers. The bar has shifted from "does this teach them something" to "does this give them something AI can't?"

    In this episode, I'm breaking down why the old knowledge economy model is broken, what AI has changed about how we position our expertise, and how to reframe your value in a world where generic answers are free and instant. If you're in the knowledge industry—if you sell coaching, courses, consulting, or any form of your expertise—this episode is for you.

    You'll learn:

    • Why the traditional lead magnet funnel doesn't work the same way anymore—and what AI has to do with it
    • The difference between "accurate" and "good"—and why that gap is where your value lives
    • What your audience actually needs from you now: interpretation, filtering, and human pattern recognition
    • How to reposition yourself as the expert in the AI era without resisting the tools your audience is already using
    • Why your lived experience, battle wounds, and proprietary frameworks can't be replicated by AI
    • What it looks like to become an AI-forward educator—and why that's the shift we're all navigating right now

    >>Your Next Steps

    🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

    🔹Let’s talk Bots for your business! Book a coffee chat

    🔹 Connect on Instagram

    >>Thanks for Listening!
    • If you enjoyed this episode, please help us share it by:
    • ⭐ Following the show—this helps you stay updated and supports us!
    • ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

    --------------------------

    Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts!

    Show More Show Less
    17 mins
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