Building a successful business means nothing if you lose yourself along the way.

In this episode of Entrepreneur's Circle, Paresa Noble sits down with business coach Susan Hay, former multi-location salon owner turned entrepreneur mentor, to discuss what it really takes to build a sustainable, profitable, and fulfilling business.

Susan shares the story of growing and selling her successful salon, navigating the identity shift after exiting her business, and discovering why core values (not hustle) became the foundation of everything she built next.

Together, they explore entrepreneurship, family, burnout, personal values, business growth, client experience, presence, and why success isn't measured by your bank account alone. This conversation is packed with practical wisdom for entrepreneurs who want to grow their business without sacrificing what matters most.

Connect with Susan Hay

📸 Instagram: @dameandheart

Website: https://bysusanhay.com/

👉 Apply to be a guest on the show:

https://link.apisystem.tech/widget/form/k1mudLJxNhccF57q8Rc1

🎧 For digital marketing, podcast production, or book ghostwriting and publishing services, visit:

www.nobleermedia.com

📘 Download the 2025 Authority Marketing Guide:

https://nobleermedia.com/resources-21

AI is changing how customers discover businesses and if your brand isn't being recommended, you're already falling behind.

In this solo episode of Entrepreneur's Circle, Paresa Noble explains why 2026 marks the biggest shift in digital marketing yet: consumers are moving from Google searches to AI-powered recommendations through ChatGPT, Claude, Gemini, and other AI platforms.

Paresa breaks down the difference between SEO and AEO (Answer Engine Optimization), why authority marketing matters more than ever, and exactly what AI looks for before recommending a business. She also shares practical strategies for becoming AI discoverable, including building third-party mentions through podcasting, strengthening your reviews, creating consistent brand messaging, and positioning yourself as the clear authority in your niche.

If you want your business to thrive in the AI era instead of getting left behind, this episode gives you the roadmap to start adapting today.

👉 Apply to be a guest on the show: https://link.apisystem.tech/widget/form/k1mudLJxNhccF57q8Rc1

🎧 For digital marketing, podcast production, or book ghostwriting and publishing services, visit: www.nobleermedia.com

📘 Download the 2025 Authority Marketing Guide to help grow your credibility in business:

https://nobleermedia.com/resources-21

Apply to be a guest on the show:

https://link.apisystem.tech/widget/form/k1mudLJxNhccF57q8Rc1

For digital marketing, podcast production, or book ghostwriting and publishing services, visit:

www.nobleermedia.com

Most businesses don't have an advertising problem, they have an offer problem.

In this episode of Entrepreneur's Circle, Paresa Noble sits down with Janak Mehta, CEO of Clients Online and co-founder of Career Path Partners, to unpack the real drivers behind scalable growth. Janak shares the advertising framework his team uses to help e-commerce brands, coaches, consultants, and service-based businesses generate more customers, improve conversions, and scale profitably.

They dive deep into product-market fit, creating irresistible offers, understanding customer awareness levels, testing advertising campaigns the right way, and why most business owners waste money on ads before validating what actually works.

Janak also reveals his newest venture, Career Path Partners, and shares his vision for the future of work, AI, cybersecurity, trade skills, and the massive career transitions happening across industries.

If you're an entrepreneur looking to scale your business, improve your marketing, and prepare for where the market is heading next, this conversation is packed with actionable insights.

👉 Apply to be a guest on the show:

https://link.apisystem.tech/widget/form/k1mudLJxNhccF57q8Rc1

🎧 For digital marketing, podcast production, or book ghostwriting and publishing services, visit:

www.nobleermedia.com

📘 Download the 2025 Authority Marketing Guide to help grow your credibility and authority:

https://nobleermedia.com/resources-21