Value-added agriculture isn't just about creating a new product, it's about creating new possibilities. In this episode, Dr. Courtney Long shares how stronger markets, strategic partnerships, and resilient food systems can create opportunities for producers and communities alike.

Listeners will also discover the Agricultural Marketing Resource Center (AgMRC), a national hub for market information, business planning resources, and research that supports informed decision-making across the agricultural sector.

In this episode, host Ahlishia Shipley sits down with Grant Gardner, Agricultural Economist and Extension Specialist at the University of Kentucky, to simplify the world of commodity markets and commodity marketing. Grant explains why commodity prices change, how factors like weather, transportation, global trade, and market expectations influence the prices producers receive, and shares practical marketing strategies to help manage risk. He also discusses the importance of developing a marketing plan, identifying trusted sources of market information, and making informed decisions that support long-term farm profitability.

In this episode, host Ahlishia Shipley talks with Kevin Klair, Extension Economist and Director of the Center for Farm Financial Management at the University of Minnesota, about the importance of business planning for agricultural success.

Kevin explains what a business plan is, why it serves as more than just a document for lenders, and how it can help producers make informed decisions, manage risk, and build resilient operations. He also shares the story behind AgPlan, a free online business planning tool designed specifically for agriculture, and offers practical advice for producers ready to take the first step toward developing a plan for their farm or ranch.