On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.

*Sasha Kaplan*
Instagram: https://www.instagram.com/sashabkaplan/?hl=en
Website:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Welcome and Intro
00:00:13 From Modeling to Real Estate
00:01:09 Mentorship and Starting Out
00:02:43 First Deal Breakthrough
00:04:21 Extra Mile Mindset
00:08:03 Landing Developer Clients
00:13:15 Relentless Follow Up Wins
00:19:36 First Developer Listing Lessons
00:20:56 Winning Multiple Offer Deals
00:29:54 New Construction Business Model
00:31:53 Pricing Honesty and Trust
00:33:57 Securing the Listing Agreement
00:38:30 Walk Away With Confidence
00:42:28 Developers Vs Emotional Buyers
00:43:38 Building The Other 40%
00:45:04 CRM And Personal Touches
00:49:43 Breezy And Buildable Reports
00:51:55 Daily Prospecting Routine
00:53:20 Goals Teams And Growth
00:54:45 Manifestation And Goal Setting
00:59:57 How To Vet A Deal
01:07:24 Underwriting X Y Z
01:11:43 Purposeful Value Creation
01:13:58 Fire Round And Closing

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.

This week, we sit down with Bryan Beagles to break down how he built his real estate business from the ground up—starting with zero deals and turning open houses into his biggest opportunity. We get into the exact strategies he used to generate clients, why direct communication and follow-up separate top agents, and how he’s now scaling into investor and development deals.
If you’re looking to build real momentum in your business, this episode is a clear blueprint for what actually works.

*Bryan Beagles*
Instagram: https://www.instagram.com/bryanbeags/
Website: https://bryanbeagles.com/

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Brian Beagles

00:00:51 From Entertainment to Real Estate

00:02:38 The Moment He Went Solo

00:09:13 Surviving the Early Dry Spell

00:11:34 Communication Style That Wins Clients

00:16:24 Open Houses as Lead Gen

00:18:28 Qualifying and Converting Walk Ins

00:27:25 Cold Calling and AI Dialers

00:31:46 Auto Voicemail Outreach

00:32:30 Atlas Features and Compliance

00:35:16 Cold Call Personal Pitch

00:37:47 Persistence Lessons from Sherry

00:40:27 Personality Styles in Selling

00:45:49 Path to 500K GCI

00:48:32 Developer Deals and Underwriting

01:02:48 Lead Gen Reality and Wrap Up

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.

*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*

Paul: https://www.instagram.com/paulmarkmorris/

Josh: https://www.instagram.com/spitzenjosh/

Forward One Media: https://www.instagram.com/forwardonemedia/

YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*

https://www.,forwardone.com

Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Meet Barbara

00:02:11 From Law to Real Estate

00:04:51 Cold Calling Grind

00:05:45 First Malibu Listing Win

00:09:16 Learning LA Fast

00:12:01 Expireds vs Door Knocking

00:21:30 Winning Listing Appointments

00:31:28 Reverse Prospecting System

00:34:16 Cold Caller Prospecting System

00:34:48 MLS Filters and Radius Strategy

00:35:49 Emailing Upcoming Listings

00:37:25 Courses and Wealth Tracks

00:38:26 Pivot Into Development Niche

00:40:48 Learn by Doing and Client Loyalty

00:45:09 Open House Standards and Checklists

01:01:27 Rapid Fire and Closing Message