Episodes

  • How to Know When It's Time to Leave With Dana Brooks

    How to Know When It's Time to Leave With Dana Brooks
    Jun 26 2026
    Welcome to episode 337 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Dana Brooks of Fasig | Brooks, a successful plaintiff's law firm with offices in Tallahassee and Pensacola, Florida. Dana shares how personal changes, professional growth, and a desire to return closer to family led her to rethink where she needed to focus her time, energy, and leadership.

    The conversation focuses on the difficult question many business owners and professionals eventually face: when is it time to leave, shift roles, or move into a new chapter? Dana explains how fear, ego, loyalty, and identity can keep people in situations that no longer fit. She also discusses the importance of leaving with intention, having direct conversations, and creating an "elegant exit" instead of reacting from burnout or frustration.

    What you'll learn in this episode:

    1. Recognizing When It's Time for Change
      - How to tell the difference between burnout, boredom, and growth
      - Why personal and professional shifts often start before you fully admit them

    2. Why Leaving Is So Difficult
      - How fear, ego, loyalty, and identity can keep people stuck
      - Why staying too long can be costly emotionally and professionally

    3. Creating an Elegant Exit
      - How to leave a role, firm, or chapter with honesty and respect
      - Why direct conversations are better than passive-aggressive frustration

    4. Moving Toward Something, Not Just Away
      - Why it matters whether you are running from something or moving toward something better
      - How purpose, family, and quality of life can guide major decisions

    5. Finding Clarity Before You Make a Move
      - Why writing things down can reveal what you already know
      - How objective guidance from a coach, therapist, or trusted advisor can help you avoid emotional decisions




    Resources:
    Website: fasigbrooks.com
    LinkedIn: linkedin.com/in/dana-brooks-a8616817
    LinkedIn: linkedin.com/company/fasigbrooks
    Facebook: facebook.com/FasigBrooks
    Instagram: instagram.com/fasigbrooks



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    28 mins
  • Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan

    Who's in Charge? How Leadership and Unified Marketing Drives Law Firm Growth With Eric Morgan
    Jun 19 2026
    Welcome to episode 336 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising, to answer a critical question for growing firms: Who's really in charge of your marketing?
     As law firms add SEO, PPC, LSAs, billboards, TV, social media, and community outreach into the mix, the marketing machine gets louder, but not necessarily smarter. Ken and Eric break down why many firms lack a true marketing orchestrator, what the CEO's role should be in protecting the brand, and how firms can stop obsessing over impossible attribution and start focusing on what actually drives growth.


    What you'll learn in this episode:
     1. Who Should Own the Marketing Vision
    - Why most "marketing directors" are implementers, not strategic leaders
    - The need for a single orchestrator to align vendors, channels, and goals

    2. The CEO's Role in Brand and Message
    - Why law firm owners must never delegate their voice or positioning
    - How others execute the message without changing its intent

    3. Creating Accountability with Marketing KPIs
    - How scorecards define what a "win" looks like for marketing roles
    - Why objective KPIs work better than subjective creative judgment

    4. Engagement vs. Vanity Metrics
    - Why likes and clicks don't equal future clients
    - How engagement signals real interest and intent

    5. Rethinking Marketing Attribution
    - Why single-source tracking no longer works in modern marketing
    - How testing, correlation, and small tweaks improve results over time



    Resources: Website: rouxadvertising.com
    LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising
    Instagram: instagram.com/rouxadvertising



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    32 mins
  • How Fair Plaintiff Funding Supports Better Case Outcomes With Rachel McCarthy

    How Fair Plaintiff Funding Supports Better Case Outcomes With Rachel McCarthy
    Jun 12 2026
    Welcome to episode 335 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Rachel McCarthy, Executive Director of The Milestone Foundation, a nonprofit organization that provides low-cost pre-settlement and post-settlement funding to plaintiffs across the country. Rachel shares how the Foundation was created to offer an alternative to high-interest funding models and help injured individuals navigate financial hardship while pursuing their legal cases.

    The conversation focuses on the role plaintiff funding plays in access to justice and how the right funding structure can benefit both plaintiffs and attorneys. Rachel explains how the nonprofit model works, why the Foundation offers simple interest rates significantly below many traditional providers, and how funding can help plaintiffs avoid settling cases prematurely due to financial pressure. She also discusses the importance of attorney involvement in the process and why firms should evaluate funding options carefully when guiding clients.


    What you'll learn in this episode:

    1. How Nonprofit Plaintiff Funding Works
      - How the Milestone Foundation provides pre-settlement and post-settlement funding
      - Why the nonprofit structure allows for lower simple interest rates

    2. Why Fair Funding Matters
      - How high-interest funding can negatively impact plaintiffs and settlements
      - Why lower-cost funding can improve financial stability during litigation

    3. The Connection Between Funding and Case Outcomes
      - How financial pressure can force plaintiffs into early settlements
      - Why funding can help attorneys fully pursue case value

    4. Evaluating Funding Options for Clients
      - Why attorneys should understand the terms and costs of funding providers
      - How different firms may negotiate different rates for clients

    5. Why Litigation Timelines Are Increasing
      - How more personal injury cases are moving into litigation
      - Why insurance company delays can extend case timelines and increase pressure



     Resources:
    Website: themilestonefoundation.org
    LinkedIn: linkedin.com/company/the-milestone-foundation Facebook: facebook.com/TheMilestoneFdn Instagram: instagram.com/themilestonefoundation



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    21 mins
  • How to Use Your Numbers to Increase Profit and Reduce Taxes With Jayden Doye

    How to Use Your Numbers to Increase Profit and Reduce Taxes With Jayden Doye
    Jun 5 2026
    Welcome to episode 334 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jayden Doyé, founder of Prestige Accounting & Consulting. Jayden works with law firms across the country to improve profitability, stay compliant, and implement tax strategies that reduce what they owe while supporting growth.

    The conversation focuses on the financial fundamentals law firm owners need to understand to run a profitable business. Jayden explains the importance of tracking key performance indicators such as profit margin, cost per case, and cash flow, and how these numbers guide better decision-making. He also discusses the risks associated with poor trust account management and why consistent reconciliation is critical to avoiding compliance issues.


    What you'll learn in this episode:

    1. The Key Numbers Every Firm Should Track
      - Why profit margin, cost per case, and cash flow are critical KPIs
      - How these numbers guide operational and financial decisions

    2. Managing Trust Accounts and Compliance
      - Why three-way reconciliation is essential for trust accounts
      - How small errors can lead to larger compliance risks

    3. How to Think About Marketing Spend
      - Why cost per case matters more than cost per lead
      - How to evaluate direct and indirect marketing costs

    4. Strategies to Reduce Tax Liability
      - How discretionary expenses can be used to manage taxable income
      - Why timing and planning matter when making large purchases

    5. Building Financial Stability and Growth
      - Why maintaining cash reserves and access to credit is important
      - How financial systems support long-term scalability




    Resources:
    Website: accounting-atlanta.com
    LinkedIn: linkedin.com/in/jaydendoyecpa
    Facebook: facebook.com/jaydendoyecpa
    Instagram: instagram.com/prestigeaccountants



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    26 mins
  • How to Automate Your Firm for Greater Efficiency - With Aziz Aghayev

    How to Automate Your Firm for Greater Efficiency - With Aziz Aghayev
    May 29 2026
    Welcome to episode 333 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Aziz Aghayev, founder of Flowlyst, a company focused on automation and AI training. Aziz works with organizations to help leaders and staff use AI tools to streamline processes, reduce manual work, and improve operational efficiency.

    The conversation focuses on how law firms can use AI to automate internal processes, from creating procedure manuals to handling repetitive administrative tasks. Aziz explains how tools like ChatGPT, Claude, and Gemini can be used more effectively with structured prompting and how agents can be built to handle specific roles such as HR or workflow management. He also shares examples of how AI can reduce the time spent on tasks by as much as half while improving consistency.


    What you'll learn in this episode:

    1. How AI Improves Efficiency
      - How AI tools can reduce time spent on repetitive tasks
      - Why structured prompting leads to better results

    2. Using AI to Build Systems and Processes
      - How to create procedure manuals and workflows with AI
      - Why iterative editing improves accuracy and usability

    3. What AI Agents Can Do
      - How agents can be built to handle specific roles like HR or intake
      - Why agents help keep AI focused on defined tasks

    4. Automating Law Firm Operations
      - How AI can assist with follow-up, communication, and documentation
      - Where automation can reduce administrative workload

    5. Adoption and Implementation Challenges
      - Why staff resistance is a common barrier to AI adoption
      - How training and daily use improve effectiveness over time




    Resources:
    Website: flowlyst.io
    LinkedIn: linkedin.com/in/azizaghayev Facebook: facebook.com/flowlyst
    Instagram: instagram.com/flowlyst.io



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    35 mins
  • How Legal Funding Supports Better Case Outcomes With Laura Moore

    How Legal Funding Supports Better Case Outcomes With Laura Moore
    May 22 2026
    Welcome to episode 332 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Laura Moore, founder and CEO of Moore Injury Funding. Laura leads a nationwide legal funding company focused on helping injured plaintiffs maintain financial stability during litigation, allowing attorneys to protect case value and pursue stronger outcomes. The conversation explores the role of legal funding in today's personal injury ecosystem and clears up common misconceptions. Laura explains how non-recourse funding works, why it does not interfere with case strategy, and how the right funding partner can actually strengthen attorney-client relationships. She also shares how funding helps clients stay engaged in treatment, reduces financial pressure, and ultimately supports better case development. Ken and Laura discuss what law firms should look for in a funding partner, how transparency and communication impact outcomes, and why client stability is not just a benefit but a strategic advantage. The episode also looks ahead at the future of legal funding and how it is becoming more integrated into law firm operations and client care. What you'll learn in this episode: What Legal Funding Really Is - How non-recourse funding works and why it is not a traditional loan - Why repayment only happens if the case is successful Debunking Common Misconceptions - Why reputable funding companies do not influence settlements or case strategy - The difference between responsible funding partners and high-risk providers How Legal Funding Strengthens Cases - Why financially stable clients stay engaged in treatment and litigation - How stability reduces pressure to settle early and protects case value What to Look for in a Funding Partner - Why transparency, communication, and underwriting discipline matter - How the right partner works as an extension of the law firm Why Client Stability Drives Growth - How better client experiences lead to stronger relationships and more referrals - Why funding can improve both case outcomes and long-term firm growth Resources: Website: ⁠mooreinjuryfunding.com LinkedIn: ⁠linkedin.com/in/moore-injury-funding-09290a265/ Facebook: ⁠facebook.com/mooreinjuryfunding⁠ Instagram: instagram.com/mooreinjuryfunding YouTube: youtube.com/@mooreinjuryfunding/podcasts⁠ Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
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    18 mins
  • How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler

    How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler
    May 15 2026
    Welcome to episode 331 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Monty Cain of Cain Law and Payton Rigler, who leads the firm's social media efforts. Together, they discuss how their firm is using social media to reach new audiences, build brand awareness, and generate case growth in a competitive market.

    The conversation focuses on how law firms can use social media differently than traditional marketing. Payton explains how creating relatable, trend-based content helps humanize attorneys and make the firm more approachable, especially to younger audiences. Monty shares how their firm has shifted from more formal, informational content to a mix of engaging and educational posts, resulting in significant increases in visibility and client sign-ups.


    What you'll learn in this episode:

    1. How Social Media Expands Your Reach
      - Why traditional marketing often misses younger audiences
      - How social platforms create new opportunities for visibility

    2. Creating Content That Connects
      - Why relatable, trend-based content performs better than formal posts
      - How showing personality builds approachability and trust

    3. The Power of Consistency and Engagement
      - Why posting regularly and interacting with others drives growth
      - How engagement with local accounts increases exposure

    4. Why You Need a Dedicated Social Media Role
      - Why assigning social media as a side task limits results
      - How having a focused team member improves consistency and performance

    5. Blending Branding with Education
      - How to balance entertaining content with informational posts
      - Why building awareness leads to long-term case growth



     Resources:
    Website: cainlaw-okc.com
    LinkedIn: linkedin.com/in/monty-cain-61401a39
    LinkedIn: linkedin.com/in/paytonrigler
    Facebook: facebook.com/CainLawOffice Instagram: instagram.com/cainlawokc



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    22 mins
  • How to Take Control of Your Firm's Finances - With Leah Miller

    How to Take Control of Your Firm's Finances - With Leah Miller
    May 8 2026
    Welcome to episode 330 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Leah Miller, founder and CEO of Firmly Profits. Leah brings over a decade of experience as a firm administrator and CFO in a personal injury law firm, and now helps law firm owners across the country gain clarity and control over their finances through fractional CFO services.

    The conversation dives into what a CFO actually does for a law firm and why so many firms struggle with understanding their numbers. Leah explains the difference between a bookkeeper, CPA, financial advisor, and CFO, and why each plays a distinct role. She also shares how law firm owners can use financial data to make smarter operational decisions, improve cash flow, and build a roadmap for growth.

    What you'll learn in this episode:

    1. What a CFO Actually Does
      - The difference between a bookkeeper, CPA, financial advisor, and CFO
      - Why a CFO focuses on growth strategy and future planning

    2. How to Understand Your Financials
      - Why most law firm owners don't fully understand their P&L
      - How to use percentages of revenue to evaluate performance

    3. Stabilizing Cash Flow in Contingency Firms
      - Why cash flow does not have to be feast or famine
      - How to use case data and trends to create predictable revenue

    4. Turning Data Into Decisions
      - How financial data reveals operational problems and opportunities
      - Why improving operations can increase profitability without more cases

    5. Planning for Growth with Confidence
      - How to forecast revenue and know when to hire or scale
      - Why consistent financial review leads to long-term success



    Resources:
     Website: firmlyprofits.com
    LinkedIn: linkedin.com/in/leahlnmfinancial
    Facebook: facebook.com/profile.php?id=100091343407958 Instagram: instagram.com/leah_lnm_financial



    Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind
    https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW
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    30 mins