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Growth by Design

Growth by Design

By: Robert Graham & Ross Rosner
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Growth by Design isn’t just another business podcast; it’s a conversation about building stronger organizations by design, not by chance. Each week, we dive into the realities leaders and entrepreneurs face: scaling teams, navigating shifting markets, and overcoming hurdles every business encounters. You’ll hear timeless strategies paired with fresh insights from years of partnering with companies across industries. Expect discussions on empowering employees, strengthening culture, tackling sales challenges, marketing missteps, and accounting lessons learned the hard way. We’ll share case studies, break down current market climates, and spotlight trends that matter today and tomorrow. Each episode also features a Recruitment Tip of the Week with practical, actionable advice on hiring, retention, and talent strategy. Growth by Design gives leaders the tools, context, and perspective to put into practice immediately.

Because growth doesn’t happen by accident—it happens by design.


© 2026 Growth by Design
Economics Leadership Management & Leadership
Episodes
  • Stop Hiring Like a Charity: Avoid Friend, Loyalty & Legacy Hires | Growth by Design
    Jun 24 2026

    Stop Hiring Like a Charity: Avoid Friend, Loyalty & Legacy Hires | Growth by Design

    Welcome back to Growth by Design, brought to you by RX2 Solutions, because growth does not happen by accident, it happens by design. In this episode, Rob Graham and Ross Rosner explain why small businesses can't afford charity hires. Every seat is a strategic seat, and a poor-fit hire damages performance, culture, and retention.

    They break down the three common traps: the friend hire, the loyalty promotion or retention, and the legacy hire for a relative. Keeping underperformers for reasons outside the work creates two sets of rules, derails entire departments, and can even open the door to serious HR and legal risk.

    Instead of forcing a bad fit, they lay out a better way to help: offer mentorship, resume and interview support, honest feedback, or introductions through your network. Teach them to fish instead of handing them a job that ends badly for everyone. Recruitment Tip of the Week: if you wouldn't have called the person yourself for the role, don't offer them that career path.

    Episode Timeline

    00:00 Introduction to Growth by Design

    00:22 Every Seat Matters

    01:14 Three Charity Hires

    02:42 Culture and Cost Fallout

    04:12 HR Risk Example

    05:01 Say No, Offer Alternatives

    06:47 Mentor and Use Network

    08:22 Teach Them to Fish

    10:10 Set Standards and Tip

    11:47 Business, Not Charity

    12:13 Wrap Up and Goodbye

    If this one made you think of a hire you shouldn't have made, hit Like so another owner can find it.

    If you've lived through a charity hire, on either side of it, leave a Comment. Rob Graham and Ross Rosner read them.

    And if you want more practical takes on leadership, talent, and building teams that last, Subscribe to Growth by Design so you never miss an episode.

    Growth doesn't happen by accident. It happens by design.

    Show More Show Less
    12 mins
  • Stated vs. Actual Culture: What You Tolerate Defines Your Company | Growth by Design
    Jun 17 2026

    Stated vs. Actual Culture: What You Tolerate Defines Your Company | Growth by Design

    Welcome back to Growth by Design, brought to you by RX2 Solutions, because growth does not happen by accident, it happens by design. In this season finale, Rob Graham and Ross Rosner break down the gap between a company's stated culture, the values on the wall, and its actual culture, which is whatever leadership tolerates.

    They dig into the common culture killers: chronic lateness, the protected toxic high performer, the rude senior manager, and the favorites who get to play by different rules. They explain how those inconsistencies quietly push your A-players to disengage or walk, often without ever telling you why.

    The fix is to define culture through clear, specific behaviors, not abstract words. Using the Ritz-Carlton service standard as the example, they lay out a simple framework: identify the behavior, assess its impact, set the standard, and enforce the consequence consistently from the top. They also make the case for fixing issues one at a time, and for using interviews to see how candidates handle culture that doesn't match the poster.

    Episode Timeline

    00:00 Introduction to Growth by Design

    00:11 Culture Is What You Tolerate

    01:48 Three Toxic Examples

    02:46 Value Versus Headache

    03:50 Silent Quitting Signals

    06:00 Service Behavior Standards

    07:10 Behavior Impact Framework

    08:04 Rules Versus Real Culture

    11:12 Fix and Measure Behaviors

    13:36 Recruiting Tip and Wrap

    If this one hit close to home, hit Like so another owner can find it.

    If you've seen a tolerated behavior quietly wreck a team, leave a Comment. Rob Graham and Ross Rosner read them.

    And if you want more practical takes on leadership, talent, and building teams that last, Subscribe to Growth by Design so you never miss an episode.

    Growth doesn't happen by accident. It happens by design.

    Show More Show Less
    15 mins
  • Your PTO Policy Says What You Believe About Work
    Jun 10 2026

    Your PTO Policy Is Costing You More Than You Think (Unlimited vs. Lumped PTO) | Growth by Design

    Welcome back to Growth by Design, brought to you by RX2 Solutions, because growth does not happen by accident, it happens by design. In this episode, Rob Graham and Ross Rosner break down what your PTO policy is really costing you, in dollars and in culture. U.S. companies are carrying roughly $225 billion in unused PTO liability, about $2,000 per employee, and most owners never see that number.

    Rob and Ross walk through the three common ways companies handle time off, unlimited PTO, separate sick and vacation buckets, and one consolidated PTO policy. They dig into the trouble each one creates, from unclear expectations and manager trust to the year-end shutdown rush and payout liability that changes from state to state.

    Their recommendation is a clear, well-defined consolidated policy with limited carryover, around five days, and an expiration window so time off is staggered and the financial exposure stays in check. They also point to data showing employees on unlimited plans often take just 11 to 13 days a year because no one tells them where the line is. The episode closes with a recruiting tip: lead with your PTO philosophy and culture, not the day count.

    Episode Timeline

    00:00 Introduction to Growth by Design

    00:17 Hidden PTO Liability

    00:58 Unlimited PTO Pitfalls

    02:47 PTO Types Explained

    04:45 Carryover and Payout Rules

    06:37 What the Data Shows

    08:21 Add Guidelines to Unlimited

    10:30 Make PTO Clear and Fair

    13:27 Recruiting Tip and Wrap

    If this episode made you rethink how your company handles time off, hit Like so other owners can find it.

    If you have a PTO story, a policy that worked or one that backfired, leave a Comment. Rob Graham and Ross Rosner read them.

    And if you want more practical takes on leadership, talent, and building teams that last, Subscribe to Growth by Design so you never miss an episode.

    Growth doesn't happen by accident. It happens by design.

    Show More Show Less
    14 mins
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