How Falling Birth Rates Reshape the Toy Industry

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How Falling Birth Rates Reshape the Toy Industry

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In this episode of The Demographics Podcast, hosts Lucas and Luna explore how declining birth rates are reshaping the toy industry. They focus on the strategic pivot of Hasbro, which saw a 12% drop in toy revenue in 2025 but a 9% rise in digital gaming. The conversation examines the shift from physical toys to licensed entertainment, the impact on smaller toy makers, and how companies are adapting to fewer children by targeting older demographics. Specific data points include the 8% contraction in the US toy market since 2022 and the rise of 'kidult' collectors driving growth in categories like LEGO and action figures. Lucas and Luna discuss whether the toy industry can sustain itself by aging up its audience, and what this means for investors and parents alike. #Demographics #BirthRates #ToyIndustry #Hasbro #LEGO #Kidult #AgingPopulation #Economics #BusinessStrategy #PlayPatterns #LicensedEntertainment #DigitalGaming #MonopolyGo #Mattel #ConsumerBehavior #FexingoBusiness #BusinessPodcast #DemographicsPodcast Keep every episode free: buymeacoffee.com/fexingo

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