How Google Ads Ad Sequencing Works in 2026 cover art

How Google Ads Ad Sequencing Works in 2026

How Google Ads Ad Sequencing Works in 2026

Listen for free

View show details
In episode 82 of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad sequencing — the strategy of showing potential customers a specific series of ads in a specific order, rather than the same message every time. Lucas explains how the platform's sequence feature works in 2026, breaking down the logic of frequency caps, time delays, and creative order. He shares a real example from a home-services client who used a three-step sequence — awareness, consideration, conversion — and saw a 23 percent lift in conversion rate versus a non-sequenced campaign. Luna questions whether ad sequencing is just a fancy way to run display remarketing, and Lucas clarifies the key difference: sequences are proactive, not reactive. They discuss when ad sequences make sense (high-consideration purchases, long sales cycles) and when they're overkill (low-cost impulse buys). Lucas also warns about common pitfalls like over-sequencing (showing too many ads before the CTA) and misaligned creative. The episode is packed with practical tips for advertisers looking to move beyond one-size-fits-all messaging. If these marketing conversations have sparked something you've actually used in your own campaigns, consider supporting the show at buy me a coffee dot com slash fexingo. #GoogleAds #AdSequencing #PPC #DigitalMarketing #PaidSearch #DisplayAds #MarketingStrategy #ConversionRate #AdCreative #FrequencyCapping #CustomerJourney #GoogleAds2026 #HomeServices #AdSequence #MarketingTips #FexingoBusiness #BusinessPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo
adbl_web_anon_alc_button_suppression_t1
No reviews yet