How Google Ads Custom Segments Find Your Best Audiences

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How Google Ads Custom Segments Find Your Best Audiences

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Episode 80 of The Google Ads Podcast with Fexingo dives into Google Ads Custom Segments — the evolved version of custom intent and custom affinity audiences. Lucas explains how they work with real-time search and browsing signals, and Luna pushes back on whether they beat in-market audiences. Together they walk through a specific campaign example: a D2C luggage brand that used custom segments to cut cost per acquisition by 22 percent. They cover how segments update dynamically, how to avoid audience overlap, and why keyword-based input still matters in 2026. If you run PPC campaigns, this episode gives you one concrete tactic to test this week. #GoogleAds #PPC #CustomSegments #SearchAds #AudienceTargeting #DigitalMarketing #PaidSearch #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #PPCTips #AdStrategy #CampaignOptimization #AudienceInsights #D2C #CostPerAcquisition #MachineLearning Keep every episode free: buymeacoffee.com/fexingo

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