How Lego Built a Brand on Bricks and Imagination

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How Lego Built a Brand on Bricks and Imagination

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Lucas and Luna explore Lego's remarkable brand resilience through the lens of its 2003 near-bankruptcy and subsequent turnaround. They dissect how the company moved from 'anything goes' innovation back to its brick-based core, expanded into blockbuster licensed themes like Star Wars and Harry Potter, and leveraged The Lego Movie and digital play to stay culturally relevant. Specific numbers include Lego's 2003 debt of $800 million, its 2025 revenue of $9.6 billion, and the fact that the average child today encounters Lego in over 40 minutes of daily screen time across games, movies, and social media. The episode focuses on the tension between creative freedom and brand discipline, and why Lego's willingness to cannibalize its own products is a key strategic advantage. #Lego #BrandBuilding #Business #FexingoBusiness #BusinessPodcast #Turnaround #Innovation #Licensing #StarWars #HarryPotter #TheLegoMovie #DigitalPlay #BrandStrategy #Resilience #Creativity #Toys #FamilyEntertainment #Bricks Keep every episode free: buymeacoffee.com/fexingo

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