How Patagonia Built a Business Model That Sells Less

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

How Patagonia Built a Business Model That Sells Less

Listen for free

View show details

In this episode, Lucas and Luna examine Patagonia's counterintuitive business model: how a company that explicitly tells customers not to buy its products built a billion-dollar brand. They unpack the 'Don't Buy This Jacket' campaign, the Worn Wear program's economics, and the 1% for the Planet commitment. They explore how Patagonia uses its mission to drive customer loyalty and premium pricing—not despite the anti-consumption message, but because of it. The hosts also discuss the trade-offs: slower growth, higher margins, and whether this model is replicable for other companies. Specific numbers include the $150 million in sales from the Black Friday campaign and the 90% repair rate on returned items. A practical look at purpose-driven business models that don't rely on constant volume growth. #Patagonia #BusinessModel #Sustainability #AntiConsumption #WornWear #1PercentForThePlanet #Don'tBuyThisJacket #PurposeDriven #PremiumPricing #CustomerLoyalty #SlowGrowth #MissionDriven #ApparelIndustry #Business #BusinessPodcast #FexingoBusiness #PodcastEpisode #ModelsExplained Keep every episode free: buymeacoffee.com/fexingo

No reviews yet