How Ripley Rader Turned Fierce Joy into a Fashion Empire

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How Ripley Rader Turned Fierce Joy into a Fashion Empire

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"I have a mantra: here I go, boldly and terrified. Of course you're terrified but that does not stop me from going boldly. I just hold them both, and move forward." -Ripley Rader Ripley Rader is the founder, designer, and namesake of Ripley Rader, the women's fashion brand beloved for its effortlessly chic, body-inclusive designs that are as comfortable as they are stylish. A trained musical theater performer who studied at NYU and danced on Broadway, Ripley discovered her calling in fashion when a buyer from Fred Segal spotted the jumpsuit she'd sewn herself and offered to launch her, if she could manufacture in the US for under $200. From that single moment of serendipity in 2012, Ripley built her brand brick by brick alongside her husband Ben, growing Ripley Rader into a nationally recognized fashion label with a 10,000-square-foot headquarters in Downtown LA and a loyal community of women who show up both fiercely and joyfully. In this episode, Ripley opens up about the "god nods" that guide her decision-making, why she's turned down every investor to protect her freedom, and how a chance encounter at a concert changed the entire trajectory of her life. She shares the story behind her "fierce joy" brand philosophy, what it really means to mentor young women with "delusional self-esteem," and why she believes there's no comfort in growth. What we explore in this episode: (01:49) How the Ripley Rader brand was born—from musical theater to a Craigslist sewing room (05:01) Choosing not to have children, and still building a family (09:22) The tools Ripley shares with young women: trust yourself, look inward first (19:59) Why founders must become the face of their brand (22:31) The Today Show pinch-me moment that changed everything (26:06) Fierce joy and the power of taking up space Connect with Ripley: @ripleyrader on IG ripleyrader.com Connect with Nathalie: @AllOverAgainPodcast on IG AllOverAgainPodcast.com

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