How a 40-Year-Old Accounting Software Firm Survived the Cloud

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How a 40-Year-Old Accounting Software Firm Survived the Cloud

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Episode 76 of The Turnaround Podcast looks at Intuit—the 40-year-old company behind TurboTax, QuickBooks, and Mint. In the early 2010s, cloud-native competitors like Xero and FreshBooks were eating Intuit's desktop lunch. Lucas and Luna examine how Intuit pivoted from shrink-wrapped software to a cloud-first subscription model, cut its reliance on desktop revenue, and built a platform moat. They anchor the discussion in current market context: the S&P 500 at 7,363 is down 1.5% this week, but Intuit's stock has held up better than the Nasdaq's 3.1% weekly drop, partly due to its recurring revenue base. The episode dives into the specific 2012 decision to launch QuickBooks Online, the acquisition of Mint for $170 million in 2009, and the internal cultural shift from 3-year release cycles to continuous deployment. A concrete look at how a mature software company avoided the graveyard of disrupted incumbents. #Intuit #TurboTax #QuickBooks #Mint #CloudComputing #SaaS #DigitalTransformation #Software #Accounting #Fintech #BusinessTurnaround #TurnaroundPodcast #Fexingo #FexingoBusiness #BusinessPodcast #LucasAndLuna #PodcastEpisode #Episode76 Keep every episode free: buymeacoffee.com/fexingo

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