How a 50-Year-Old Toy Maker Survived the Digital Disruption

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How a 50-Year-Old Toy Maker Survived the Digital Disruption

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Episode 75 of The Turnaround Podcast examines how one of the world's oldest toy companies, LEGO, nearly collapsed in the early 2000s before staging a remarkable comeback. Lucas and Luna walk through the specific missteps—over-diversification into theme parks and video games, a cluttered product line—and the disciplined turnaround led by CEO Jørgen Vig Knudstorp. They discuss the 'innovation tournament' that pared down the portfolio, the focus on core brick sets, and the cultural shift from 'more is more' to 'fewer, better.' With the S&P 500 down nearly 2% in the last five days and a tech sell-off deepening, the hosts draw parallels between LEGO's analog resilience and today's digital-first landscape. A fresh angle on the enduring power of physical play. #LEGO #JorgenVigKnudstorp #ToyIndustry #Turnaround #Restructuring #Innovation #BrandStrategy #DigitalDisruption #PhysicalPlay #BusinessResilience #CorporateTurnaround #LEGOComeback #PlayMatters #BusinessPodcast #FexingoBusiness #TheTurnaroundPodcast #PodcastEpisode75 #BusinessHistory Keep every episode free: buymeacoffee.com/fexingo

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