How a 70-Year-Old Book Publisher Survived the E-Reader

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How a 70-Year-Old Book Publisher Survived the E-Reader

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When the Amazon Kindle launched in 2007, the publishing industry panicked. Analysts predicted the death of print, and dozens of mid-sized publishers folded or were acquired. But one 70-year-old independent publisher, W.W. Norton & Company, not only survived but thrived. In this episode, Lucas and Luna unpack how Norton bet against the e-book hype, held onto its backlist, and used a 'no DRM' philosophy to build trust with readers. They also examine the surprising economics of the modern publishing industry, where 45% of revenue still comes from physical books, and how Norton's slow-and-steady approach created a blueprint for legacy media companies facing digital disruption. #WWNorton #Publishing #EBooks #Kindle #DigitalDisruption #BusinessResilience #PrintSurvival #BookIndustry #LegacyMedia #NoDRM #Copyright #Backlist #IndependentPublisher #Business #Finance #Turnaround #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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