How a Local Hardware Store Used Workshops to Beat Home Depot cover art

How a Local Hardware Store Used Workshops to Beat Home Depot

How a Local Hardware Store Used Workshops to Beat Home Depot

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In this episode of Small Business Success, Lucas and Luna explore how a small hardware store in Portland, Oregon, turned a simple workshop program into a community-driven strategy that boosted foot traffic by 40 percent and outperformed the big-box competition. The store, Jones & Sons Hardware, started offering free Saturday workshops teaching basic home repair skills—changing a faucet, patching drywall, replacing an outlet—led by local contractors and experienced staff. The workshops not only built customer loyalty but also increased sales of related materials and tools by an average of $65 per attendee per visit. Lucas breaks down the numbers: the cost per workshop was about $200 for supplies and staff time, while the average attendee spent $85 on materials after a single session. Luna shares how the store owners used a simple email list to promote the workshops and track repeat attendance, eventually building a database of over 1,200 loyal customers. The episode also touches on how the program evolved into a 'Fix-It Friday' evening series for renters and apartment dwellers, and how the store partnered with a local nonprofit to offer beginner woodworking classes. Tune in for a concrete, actionable look at how a small Main Street business used education and community to fight the big-box giants—and win. #SmallBusiness #HardwareStore #Workshops #CommunityCommerce #Portland #JonesAndSonsHardware #HomeDepot #CustomerLoyalty #FootTraffic #DIYCulture #LocalBusiness #BusinessStrategy #MainStreet #RetailInnovation #EducationMarketing #SmallBusinessSuccess #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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