How the Adidas Board Handled the Kanye West Fallout

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How the Adidas Board Handled the Kanye West Fallout

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In October 2022, Adidas severed its billion-dollar partnership with Kanye West after a series of antisemitic comments. The Yeezy brand accounted for roughly 8 percent of Adidas revenue. This episode drills into how the supervisory board managed that existential risk: the decision timeline, the inventory crisis of $1.3 billion in unsold Yeezy sneakers, the staged liquidation strategy, and the governance lessons about brand dependency and crisis decision-making under public pressure. Lucas and Luna walk through the board's trade-offs, the quiet role of former CEO Kasper Rørsted and incoming CEO Bjørn Gulden, and what the episode says about single-megawatt influencer risk in modern retail. #Adidas #KanyeWest #Yeezy #BoardGovernance #CrisisManagement #BrandRisk #KasperRørsted #BjørnGulden #RetailStrategy #InventoryCrisis #InfluencerRisk #CorporateGovernance #Business #FexingoBusiness #BusinessPodcast #BoardroomConversations #CEOStrategy #LeadershipDecisions Keep every episode free: buymeacoffee.com/fexingo

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