How the Patagonia Board Chose Purpose Over Profit

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How the Patagonia Board Chose Purpose Over Profit

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Episode 75 of Boardroom Conversations explores Patagonia's unique corporate governance model after founder Yvon Chouinard transferred ownership to a trust and nonprofit in 2022. Lucas and Luna break down how the board balances mission-driven decisions with financial discipline, including the decision to close stores on Black Friday, the $10 million tax bill from the ownership transfer, and how Patagonia's board evaluates CEO performance when growth isn't the primary metric. A concrete look at what happens when a company commits to 'Earth is our only shareholder.' #Patagonia #YvonChouinard #BoardOfDirectors #PurposeDriven #ESG #CorporateGovernance #SustainableBusiness #BusinessStrategy #BusinessPodcast #FexingoBusiness #BoardroomConversations #LucasAndLuna #ClimateAction #StakeholderCapitalism #NonprofitOwnership #BlackFriday #CEOEvaluation #MissionDriven Keep every episode free: buymeacoffee.com/fexingo

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