Humans still buy from humans - Marriott Murdoch
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Humans still buy from humans - Marriott Murdoch
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🎙️ “Humans still buy from humans.”
In this episode of People in Legal, Tim Kenney sat down with Marriott Murdoch, COO of Legacy Capital Fund, to unpack the evolving relationship between legal tech, private equity, and growth.
From remodelling bathrooms at NetDocuments… to leading Latin America expansion… to private equity investment strategy — Marriott’s journey through legal technology has been anything but conventional.
💡 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
↳ Great products still fail without the right go-to-market strategy
↳ Private equity doesn’t have to destroy culture — the right partner can help preserve and scale it
↳ Many founders hit a ceiling not because of product, but because of limited capital and resources
↳ Relationship-driven business still matters, especially in global markets
↳ Legal tech continues to attract strong investor interest as AI reshapes the landscape
One insight that stood out:
“A lot of business still happens face-to-face.”
This wasn’t just a conversation about funding.
It was about trust, growth, people, and what it really takes to scale a company without losing what made it successful in the first place.
#PeopleInLegal #LegalTech #PrivateEquity #SaaS #GoToMarket #LegalInnovation #AIinLaw #BusinessGrowth #Leadership