The Blockbuster Phenomenon: When Cinema Became Massive
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The modern blockbuster changed the film industry forever. This episode explores how Hollywood turned certain releases into global events, from the impact of Jaws in 1975 to the cultural revolution of Star Wars in 1977. The story follows television campaigns, summer releases, long lines, merchandising, sequels, franchises, and movies designed to dominate public conversation. A journey into the moment cinema stopped being just a screening in a theater and became a worldwide machine of spectacle, consumption, and collective memory.
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