What does success actually mean?

Not the Instagram version. Not the LinkedIn version. Not the version that tells you success is six-figure months, luxury cars, 5:30am starts, and an endless grind.

Just success. For you.

In this episode, Dani and Si explore how our definition of success has evolved from a simple measure of outcomes into something heavily tied to money, status, and external validation. Along the way, they unpack the psychology behind happiness and fulfilment, challenge some of the biggest myths around wealth and wellbeing, and look at why people who win the lottery often end up no happier than before.

The conversation explores alternative perspectives from around the world, including Japan's concept of ikigai, Bhutan's focus on Gross National Happiness, and Māori ideas around community, contribution, and purpose.

As always, the discussion gets personal. Dani and Si share their own experiences as business owners, including the reality of chasing income goals, working with the wrong clients, and discovering that freedom and autonomy can sometimes feel more valuable than a bigger bank balance.

At the heart of this episode is a simple but powerful idea: you can't follow someone else's definition of success. You have to create your own.

Whether you're building a business, changing careers, or simply questioning what you're working towards, this episode will leave you reflecting on what success really looks like once the noise is stripped away.

Grab a brew and join the conversation.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.