How the Hermes Board Controls the Birkin Supply Chain

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How the Hermes Board Controls the Birkin Supply Chain

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Episode 79 of Boardroom Conversations digs into Hermès — the only luxury conglomerate that has successfully resisted the industry-wide consolidation under LVMH and Kering. We examine the Hermès board's unusual governance structure, including the family holding company H51 that controls 54% of voting rights, and how that governance shell allowed the family to fend off Bernard Arnault's hostile tilt in 2010-2014. Then we drill into the specific supply-chain decisions that create Birkin scarcity: the slow-growth strategy at the tanneries and the apprenticeship model for artisans. Lucas and Luna explore whether Hermès's 15% annual revenue growth rate can persist without compromising the scarcity that justifies a $12,000 handbag. The episode also touches on the board's 2023 decision to invest €300 million in new leather workshops in France — a bet on vertical integration at a time when competitors are outsourcing. #Hermes #BirkinBag #LuxuryStrategy #BoardGovernance #FamilyOwned #SupplyChain #VerticalIntegration #BernardArnault #LVMH #Kering #FrenchLuxury #ScarcityModel #BrandControl #Craftmanship #LuxuryGoods #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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