The Amazon PPC Search Term Clustering ROAS Blind Spot

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The Amazon PPC Search Term Clustering ROAS Blind Spot

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Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping similar-but-not-identical terms into one campaign wastes spend, and how to restructure. They walk through a real example—a seller with 150 terms for 'leather notebook' and 'leather journal'—and show how splitting by purchase intent lifted ROAS by 18 percent in six weeks. Specific, actionable, no fluff. #AmazonPPC #SearchTermClustering #ROAS #PaidAds #PerformanceMarketing #AmazonAdvertising #AdStructure #KeywordStrategy #IntentTargeting #AdSpendEfficiency #Ecommerce #SellerCentral #SponsoredProducts #CampaignOptimization #DataDriven #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

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